A new fan hub in Shinjuku
Tokyo is preparing to open a major destination for fans of Eiichiro Oda’s hit series One Piece. The new One Piece Base Shop, billed as the official flagship store for the franchise, will welcome the public on December 5, 2025. It takes over the entire fourth floor of the Shinjuku Marui Main Building in central Tokyo, transforming 1,185 square meters of retail space into a themed environment that blends shopping, creative play, and immersive media. The concept mirrors the series itself. Visitors move through island inspired zones tied to signature arcs, while a sea blue interior sets the scene. The store will launch with around 800 products that span manga, anime, and the live action adaptation, and roughly 500 of those items are exclusive to this location at opening. To manage crowds, entry begins with a lottery style advance reservation handled by the official app. The project harnesses a clear trend in Japan: fans want places where they can do more than buy merchandise. They want to make things, experience the world of the story, and share it with friends. This shop has been designed with that demand in mind, from custom T shirt printing to game corners and a 360 degrees video space that wraps visitors in animated scenes from the series.
What will open and when
The One Piece Base Shop opens Friday, December 5, on the 4th floor of the Shinjuku Marui Main Building in Shinjuku Ward, Tokyo. The space covers 1,185 square meters (about 12,750 square feet), a size that allows separate themed areas, photo spots, and interactive corners. During the initial period, entry will be regulated through a lottery based reservation system in the official store app, with time slots issued to manage congestion. At launch there will be about 800 products on display, including around 500 items developed only for this store. Among the limited goods, an extra large plush of the Going Merry stands out, alongside new figures, apparel, accessories, cards, and everyday items.
Where it is and how big
The shop sits inside Shinjuku Marui’s main building, known locally as Marui Honkan, steps from major stations and tourist routes. Shinjuku is one of Tokyo’s busiest districts, with easy access from JR lines and private railways, plus a wide mix of dining and entertainment nearby. The floor plan, at over one thousand square meters, gives the store enough room to stage content like a 360 degrees animation zone while still hosting large merchandise displays without tight aisles.
Launch lineup and limited items
Fans will find a deep catalog that spans the One Piece universe, from classic Straw Hat Crew figures and model ships to lifestyle goods that reference locations across the Grand Line. The store plans around 800 items at opening, and roughly 500 of them are exclusive to this location to start. Expect a mix of new character figures, high detail plush items, stationery, apparel, capsule toys, and seasonal goods. The Going Merry extra large plush is one highlight. Many items point to specific arcs and characters, which gives collectors a chance to target niche favorites as well as crowd pleasers. The lineup reflects Eiichiro Oda’s art style and humor while covering manga, anime, and live action designs in one place.
Inside the store, zones and experiences
The Base Shop is built as an exploration. A deep blue palette evokes the ocean, while zones map to islands Luffy and crew have visited. Even the shopping baskets carry the theme, with designs modeled on the Thousand Sunny. A dedicated area surrounds visitors with One Piece imagery on all sides, creating a 360 degrees animated experience. Throughout the space there are photo spots and displays that reward a slow walk, a second loop, and a return visit.
Make and play options at launch
Interactive experiences sit at the heart of the concept. The One Piece Original T Shirt Print corner lets visitors choose from more than 400 characters and print a custom design in the shop. The One Piece Decoration Stand invites fans to combine parts and build a display piece to suit a favorite crew member or scene. The One Piece Play Grove adds a light arcade flavor with crane games and a giant capsule machine inspired by the Sabaody Archipelago. These activities turn a visit into a small adventure, not just a quick purchase.
Design that rewards repeat visits
The store is set up for discovery. Themed areas highlight arcs from across the series, and the company plans frequent product drops that span manga, anime, and live action. Paths through the space can change based on what you want to see first. The idea is simple: choose a route, seek treasure, and come back later for the next waves of goods and experiences. The official site presents the shop as a place where the journey is part of the fun and where each visit brings new discoveries. It summarizes the mission in a single line.
A new holy ground for all One Piece fans is about to be born, filled with discoveries every time you visit.
That pitch captures why the Base Shop aims to function both as a retail floor and a fan space where you can make, play, and collect with friends.
How to get in during the opening period
To avoid overcrowding, access will start with a lottery based reservation system. Fans apply for a time slot through the official One Piece Base app after registering a Base Crew account. If selected, you receive an entry window for your visit. This process gives staff enough control to keep aisles moving and allows visitors time to explore activities like custom printing and game corners. Details such as reservation windows and daily hours can change during busy times, so check official updates close to your date. Entry rules are friendlier when crowds settle, but demand at launch will be high.
Reservation tips for visitors
Plan ahead and treat your time slot like a limited resource. The following pointers can help you make the most of a visit during the opening phase.
- Register a Base Crew account in the app early, then watch for reservation windows to open.
- Apply for a slot that fits your schedule and set reminders for the result notice.
- Arrive near the start of your entry window if you want first pick of exclusives.
- Bring a payment card and a cash backup in case of system load or card issues.
- Make a short wishlist, starting with store exclusive items that can sell out fast.
- Think about how you will carry purchases, and consider shipping if you plan a large haul.
- Check for any limits per customer on hot items, and respect staff guidance to keep lines moving.
Full instructions and reservation windows will appear on the official site. Policies can change during busy periods, so confirm details before you go.
Why this store matters for pop culture retail
Japan has leaned into experience driven retail for fans of manga, anime, and games. The Base Shop reflects that shift. By combining exclusive goods, custom making corners, and playful spaces, the store gives visitors a reason to show up in person rather than order from home. It also consolidates product lines that often sit in separate shops. Bandai Namco’s group companies, which cover toys, figures, capsule products, and collectibles, are working together inside this one floor. One Piece merchandise alone brought in close to 140 billion yen in the fiscal year that ended in March 2025, a sign of deep demand even as Dragon Ball and Gundam keep strong positions. Retailers and landlords have noticed that dedicated fans, often described in Japan as otaku, value emotional attachment over price. Estimates put the otaku market at over 1 trillion yen in fiscal 2024. Exclusive content that exists only at a single location draws steady foot traffic, as seen with themed outlets for Godzilla and JoJo’s Bizarre Adventure in Shibuya. A central Shinjuku setting with strong transport links gives this concept even more lift, for both locals and travelers.
A draw for domestic and inbound tourism
For many visitors from abroad, a stop at a favorite series location is part of the travel plan. The One Piece Base Shop is set up to fit that habit. It offers a high dose of world building in a place that is simple to reach, with long retail hours and plenty to do even for someone who has one day in Tokyo. That combination of activity, exclusivity, and access tends to generate repeat traffic as new product waves drop throughout the year.
Hiroshi Kawasaki, president of Bandai Namco Experience Inc., said he expects the store to serve as a launchpad for new kinds of engagement from Shinjuku.
I expect this shop will become a base for spreading new interactive experiences from Shinjuku.
Background on One Piece and its global reach
One Piece began in 1997 in the pages of Weekly Shonen Jump and has grown into one of the most successful manga series in history. More than 510 million copies of the manga’s tankobon volumes have been printed worldwide. The anime adaptation introduced the Straw Hat Crew to a global TV audience, and recent live action work drew in new viewers who may be discovering the manga now for the first time. That scale means a flagship shop in Tokyo is likely to attract everyone from core collectors to families who want a memorable stop on a city tour.
What this means for collectors and families
Collectors can expect a hunt for first day exclusives, rare figures, and limited plush items tied to key arcs, ships, and characters. The custom T shirt print corner and buildable display items offer a way to leave with something made to match a favorite crew member, which adds to the appeal. Families can lean into the playful side of the space through crane games, capsule toy machines, and photo spots, then move at an easy pace through displays that highlight the humor and heart of Oda’s world. For both groups, the 360 degrees animation space is a draw, adding a media experience that brings scenes from the series to life.
What to know on site
Location: One Piece Base Shop, 4th floor, Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku Ward, Tokyo. Scheduled hours at launch are 11:00 to 20:00, with the possibility of adjustments during busy periods. Entry begins with an app lottery during the opening phase, so register ahead and check your time slot. Expect popular exclusives to sell out early each day. The store’s size and clear zoning should keep movement steady, but photo spots and game corners may see short lines. Plan a loop that targets your priority items first, then explore the creative corners and media space before a final pass for restocks.
Key Points
- Opening date: Friday, December 5, 2025
- Location: 4F, Shinjuku Marui Main Building, Shinjuku Ward, Tokyo
- Size: 1,185 square meters (about 12,750 square feet)
- Products at launch: around 800, with about 500 exclusives
- Interactive features: custom T shirt print, buildable display items, crane games, giant capsule machine
- Immersive media: a 360 degrees animation space inside the shop
- Entry system: lottery based advance reservation via the official app during the opening period
- Design: sea blue interior with zones themed to islands from the series
- Standout item: extra large plush of the Going Merry ship
- Business angle: part of a growing wave of experience driven fandom retail in Tokyo
- Official updates: check the store’s app and site for reservation windows and any hour changes
