Benjamin Wong: Singapore’s Toy Collector Who Became a Gundam Champion and Community Icon

Benjamin Wong’s Journey: From Childhood Toy Aisles to Global Recognition

For Benjamin Wong, the world of toy collecting is far more than a hobby—it is a bridge to cherished childhood memories and a testament to how passion can evolve into a celebrated lifestyle. Today, Wong is recognized as one of Singapore’s most prominent toy collectors and a champion in the international Gundam model-building community. His story is not just about amassing rare figures, but about creativity, perseverance, and the power of community in transforming a personal interest into a thriving, self-sustaining pursuit.

Wong’s fascination with toys began in the aisles of now-defunct department stores like Yaohan, where he would gaze longingly at shelves lined with Transformers, He-Man, Mask, and Dinoriders figures. Growing up, he could rarely afford these toys, but the longing only deepened his appreciation for them. As he recalls, the act of collecting is intrinsically tied to nostalgia and the desire to reconnect with the innocence and hope of youth.

How Gundam Model Kits Became a Creative Outlet

Wong’s real engagement with toys took off during his Polytechnic years, when he discovered the world of Gundam model kits—also known as Gunpla. Unlike traditional action figures, Gunpla kits require assembly, painting, and sometimes even custom modifications. This process became a creative outlet for Wong, allowing him to express himself through intricate builds and imaginative designs.

Modern Gundam kits have evolved dramatically, offering builders a range of customization options and advanced engineering. For Wong, the appeal lies not just in the finished product, but in the journey of building itself. He describes the satisfaction of transforming a box of plastic parts into a unique, display-worthy piece as both meditative and empowering.

Winning International Recognition: The Gundam Builders World Cup

Wong’s dedication to Gunpla soon translated into competitive success. In 2009, he won the Gundam 00 Challenge with his custom “Regnant Claw” build, which was displayed at the Gundam Fiesta Singapore. His model featured significant upgrades, professional paintwork, and custom decals, elevating a standard kit to near-master grade quality. This early recognition set the stage for even greater achievements.

His crowning moment came in 2012, when he clinched first place at the Gunpla Builders World Cup (GBWC) Singapore with his “Project Vernicten Gundam Banshee RX-0-RGZ.” The model was lauded for its highly customized design, seamless integration of parts from different kits, and a diorama that showcased both technical skill and artistic vision. Judges praised the build for its complexity and the way it blended two mechas into a cohesive, striking centerpiece.

As one competition judge noted, “Benjamin’s entry stood out for its advanced modeling skills and creativity. The attention to detail and the unique concept made it a clear winner among many ambitious entries.”

These accolades not only affirmed Wong’s skill but also boosted his confidence, especially as he did not see himself as particularly athletic or academically outstanding during his school years. Model kit building became his way to excel and gain recognition.

The Thrill of the Hunt: Toy Collecting in Singapore and Beyond

Wong’s collection has grown significantly over the years, but for him, the thrill lies in the hunt rather than the sheer quantity of toys. He regularly embarks on “toy hunts” in Singapore’s local hobby shops and travels to hotspots like Thailand, Japan, and Hong Kong, searching for rare and sought-after items. The adventure of tracking down elusive pieces—such as a limited-edition McDonald’s Japan Evangelion figure—brings him immense satisfaction.

He is quick to point out that the spirit of collecting is about discovery and connection, not just accumulation. Wong laments the rise of scalpers—individuals who buy up rare items only to resell them at inflated prices—arguing that this trend undermines the joy and community spirit of the hobby.

Despite these challenges, Singapore’s toy collecting scene is vibrant and supportive. The community has grown to include not only men who grew up in the 1980s but also more women and younger enthusiasts, reflecting a broader societal shift in attitudes toward collecting. Where once admitting to collecting toys might have drawn strange looks, it now garners respect and camaraderie.

Building Community and Breaking Stereotypes

Wong’s influence extends well beyond his personal collection. During the COVID-19 pandemic, he took a social media video course and began sharing his passion online. His authentic, down-to-earth approach resonated with viewers, quickly building a following on platforms like Instagram and YouTube. His content ranges from unboxing and reviewing unique collectibles to sharing insights on the history and artistry behind different figures.

This online presence has led to collaborations with major brands such as Ikea Singapore and MyRepublic, as well as invitations to movie premieres and exclusive events. When Japanese illustrator Yuko Shimizu reshared his review of her Godzilla book, Wong’s reach expanded even further, connecting him with artists and fans worldwide.

Wong’s social media channels have become a hub for collectors of all ages, offering not just entertainment but mentorship and community. He often helps younger collectors find friends with similar interests, fostering a sense of belonging and confidence. As he puts it, “Collecting is a way to reconnect with the innocence and hope of childhood, but it’s also about building relationships and sharing joy.”

The Changing Face of Toy Collecting

The perception of toy collecting has shifted dramatically in recent years. No longer seen as a niche or childish pursuit, it is now recognized as a legitimate form of self-expression and even investment. Manufacturers from Japan, the United States, and China are producing increasingly sophisticated figures, catering to adult collectors who demand quality and authenticity.

This evolution is reflected in the diversity of the community. More women and younger generations are joining the hobby, challenging old stereotypes and bringing fresh perspectives. The rise of social media has also democratized access to information and resources, making it easier for newcomers to learn, connect, and participate.

Turning Passion into a Sustainable Lifestyle

One of the most remarkable aspects of Wong’s journey is how he has managed to turn his passion into a self-sustaining lifestyle. His YouTube channel and social media collaborations help fund his collecting, creating a virtuous cycle where content creation and hobby feed into each other. This model is increasingly common among modern collectors, who leverage digital platforms to share their expertise, build audiences, and even generate income.

For Wong, however, the rewards are not just financial. The friendships, recognition, and sense of purpose he has found through collecting are just as valuable. He often mentors younger enthusiasts, helping them navigate the challenges of the hobby and encouraging them to pursue their interests with confidence.

His most prized possessions include rare Dragonball and Transformer figures, as well as unique Gundam builds that showcase his technical and artistic skills. Each item in his collection tells a story—not just of the character or franchise it represents, but of the journey, effort, and community that brought it into his life.

Challenges and Opportunities in the Modern Toy Market

The toy collecting landscape is not without its challenges. The rise of scalpers and the increasing commercialization of rare items have made it harder for genuine enthusiasts to acquire coveted pieces at reasonable prices. Wong and other collectors advocate for fairer distribution practices and greater transparency from manufacturers and retailers.

At the same time, the market is full of opportunities. The growing acceptance of adult collecting has spurred innovation in design, materials, and marketing. Limited-edition releases, artist collaborations, and fan-driven initiatives are reshaping the industry, making it more dynamic and inclusive than ever before.

Wong’s story exemplifies how personal passion, when nurtured and shared authentically, can become a source of inspiration and connection for others. His journey from the toy aisles of Singapore to the global stage is a testament to the enduring power of creativity, community, and the simple joy of play.

In Summary

• Benjamin Wong is a leading figure in Singapore’s toy collecting and Gundam model-building communities, known for his creativity and competitive success.
• His journey began with childhood nostalgia and evolved into a celebrated lifestyle, earning him two international Gundam awards.
• Wong’s collection is built on the thrill of discovery, with a focus on rare and meaningful items rather than sheer quantity.
• He has helped shift perceptions of toy collecting, making it more inclusive and respected in Singapore and beyond.
• Through social media, Wong has built a supportive community, mentored young collectors, and turned his passion into a self-sustaining pursuit.
• Despite challenges like scalpers and rising prices, Wong remains committed to the spirit of collecting and the joy it brings.