Starbucks Japan and Gelato Pique Set September 29 Launch for Pajama Inspired Latte and Cozy Goods

A pastel blue latte leads a collection built around comfort

Starbucks Japan and Japanese loungewear label Gelato Pique will bring a pajama inspired tea latte and a broad collection of drinkware, clothing and accessories to customers nationwide on September 29, 2025. The Pique Moco Bouquet & Tea Latte will be available in Tall size only, priced at 678 yen for takeout and 690 yen for drinking in store.

The drink combines a warm, milky tea latte with airy, pastel blue Earl Grey mousse, sponge cake crumbles and a small bear shaped chocolate. Its fluffy topping recalls a duvet and Gelato Pique's soft moco knits, carrying the feeling of the brand's roomwear into a seasonal drink.

The collaboration also introduces a bear character that brings together Starbucks Bearista and Gelato Pique's mascot. Wearing a green apron and a gentle expression, the bear appears across a collection designed around soft textures, pastel colors and familiar objects for home and everyday travel.

Customers will find selected goods in Starbucks stores, while a wider range will be exclusive to the official online store. Online sales are scheduled to begin at 6 a.m. Japan Standard Time on September 29. A presale event at Starbucks Coffee Shibuya Cocoti runs from September 25 to 29, offering an early taste of the latte and a preview of the merchandise.

The partnership connects two familiar parts of the brands' appeal: Starbucks Japan's seasonal drinks and collectible goods, and Gelato Pique's fluffy fabrics and relaxed approach to dressing at home. Rather than stopping at a bear motif on a cup, the collection carries its pajama theme through the drink's appearance, striped drinkware and clothing.

What goes into the Pique Moco Bouquet & Tea Latte?

Earl Grey supplies the drink's citrusy bergamot aroma, while the warm, milky latte base gives it a comforting foundation. Above that sits the pale blue mousse, the most visible connection to Gelato Pique's plush clothing.

The topping adds several textures. Airy mousse brings softness, crumbled sponge cake provides a gentle bite and a hint of baked sweetness, and the chocolate bear gives the drink a small decorative finish. Together, they turn a tea latte into something closer to a drink with a dessert topping.

The intended experience moves from aroma to texture. Earl Grey fragrance comes through the mousse and the latte foam beneath it. As the mousse melts into the drink, the cake crumbs provide a slight contrast to the creamy base. The chocolate can soften in the warmth before breaking apart.

Pastel blue makes the topping stand out while keeping it within the gentle color palette associated with Gelato Pique. Its fluffy appearance echoes the brand's moco fabric, linking something customers can see and taste with a texture they normally feel in clothing.

The design also fits the kawaii, or cute, visual language familiar to many customers in Japan. The small bear, soft color and cloudlike mousse make the latte suited to photographs, while its warm tea base supports the relaxed mood of cooler evenings and slow weekends.

One size, with two prices

The Pique Moco Bouquet & Tea Latte will be sold only in Tall size, a common format for limited seasonal drinks at Starbucks Japan. Customers will pay 678 yen for takeout or 690 yen to enjoy it inside a store.

Japan applies different consumption tax rates to food and drinks depending on whether customers take them away or consume them on the premises. That explains the small difference between the two listed prices. The drink's pricing places it alongside other seasonal beverages at the chain.

The latte is scheduled for a limited period. The launch information gives September 29 as the nationwide starting date but does not specify an ending date. Customers who visit early will have the first opportunity to try it, with the Shibuya Cocoti event beginning four days before the national rollout.

Mint stripes, bottles and a bear inside a tumbler

Gelato Pique's familiar border stripe is a central part of the merchandise design. The collaboration uses a mint green shade created specifically for the collection, bringing the look of its roomwear to reusable cups and other everyday objects.

Selected drinkware will be available in stores, including a mint striped reusable cup and a Bearista drink hole cap. The wider lineup includes stainless steel TOGO bottles in mint green, mocha beige and soft pink, along with glass mugs and a snow globe tumbler.

The snow globe tumbler gives the bear a particularly visible role, placing a miniature figure inside a clear chamber. It serves as both drinkware and a keepsake, while the reusable cup offers a simpler way to carry the collection's striped design into daily use.

The drinkware combines practical uses with details aimed at collectors. Bottles and mugs are familiar items for home or travel, but the collaboration's particular colors, apron wearing bear and snow globe feature give individual pieces their own identity.

Pastel greens and neutral tones tie the range together. The result carries the visual softness of pajamas beyond the wardrobe, allowing customers to choose a small accessory or a larger piece without losing the collection's shared design.

Roomwear and accessories extend the theme

Gelato Pique's clothing is central to the partnership, with a wider selection available exclusively through the Starbucks online store. Fluffy pullovers, embroidered striped long pants, border socks, hairbands and a soft cardigan bring the roomwear inspiration directly into the collection.

Blankets add another way to use the soft fabrics at home. Pouches, tote bags and a multi case carry the design into accessories, while a Gelato Bear tissue case combines a household purpose with the appearance of a plush toy.

The multi case comes with a preloaded Starbucks card. That connects an accessory from the collaboration with a future cafe visit, keeping the coffee shop connection visible even among items intended mainly for use at home.

The range gives the partnership several entry points. A customer interested in drinkware can choose a cup or bottle, while someone drawn to Gelato Pique's fabrics can look to the pullovers, trousers, socks or blanket. The bear and stripes keep those different categories visually connected.

Availability will vary by sales channel. Starbucks stores will carry selected merchandise, while the official online store will host a larger selection, including clothing. Customers looking for a particular piece will need to check whether it belongs to the store assortment or the online range.

The launch dates and Shibuya preview

Starbucks Coffee Shibuya Cocoti will host the presale event from September 25 to 29. Visitors can try the Pique Moco Bouquet & Tea Latte before its nationwide release and preview the collaboration goods.

The event provides an early opportunity to see how the drink and merchandise connect, from the mousse's fluffy appearance to the pastel stripes and bear designs. Stock and access may be managed by the store, with orderly queues and a first come approach expected during busy periods.

The schedule has three points for customers planning a visit or an online purchase:

• September 25, 2025: The presale event begins at Starbucks Coffee Shibuya Cocoti, with early access to the latte and a preview of goods.
• September 29, 2025, at 6 a.m. JST: Sales are scheduled to open through the official online store, including online exclusives.
• September 29, 2025: The latte and collaboration goods launch nationwide, and the Shibuya Cocoti presale event reaches its final day.

The event's overlap with the national launch gives the Tokyo store a role throughout the opening period. Customers considering an in person visit should confirm the store's opening hours and ask about stock expectations and any purchase limits.

Why the two brands fit together

Starbucks Japan has built anticipation around seasonal beverages and limited merchandise, from holiday cups to pastel items in spring. Small visual details, changing colors and designs that feel personal are established parts of that approach.

Gelato Pique brings a different but compatible focus: fluffy textures, soft hues and clothing associated with relaxing at home. The Japanese roomwear and lifestyle brand is known for an idea of comfort that resembles dessert in its softness and gentle appearance.

The latte translates that identity into a cafe product. Its mousse supplies the fluffy visual cue, the milky tea provides warmth, and the cake and chocolate give it a sweet finish. The clothing and household goods then carry the same mood beyond the cup.

The collaboration also reflects interest in sensory experiences that combine aroma, texture and appearance, particularly as the season turns cooler. Here, those elements are tied to specific design choices: Earl Grey fragrance, airy mousse, soft fabric and muted colors.

The combined mascot helps the connection feel immediate. Starbucks Bearista is a familiar figure in Japan, and Gelato Pique's bear reflects its gentle, relaxed identity. A green apron brings the coffee shop into that shared character, making it easy to recognize across different products.

Gelato Pique's collaborations and collector appeal

Gelato Pique has previously extended its roomwear style through collaborations with entertainment and game properties, including Pokemon Sleep and Pikmin. Those partnerships have produced clothing, accessories and smaller goods built around recognizable characters.

Such collections frequently attract collectors, and items can reappear on resale platforms after selling out. The Starbucks partnership follows a similar approach by combining familiar characters with products that customers can wear, use at home or take to a cafe.

The collaboration has already drawn attention among fans of both brands. Merchandise with a mascot, an exclusive color or an unusual feature tends to attract particular interest. For this collection, the snow globe tumbler, drinkware and visible clothing pieces are expected to be among the items that appeal to collectors.

The original attraction remains straightforward: a familiar daily routine becomes connected to the feeling of a comfortable evening at home. The latte expresses that idea through its topping and colors, while the roomwear and accessories give it a longer presence in customers' routines.

What customers can prepare before sales open

Limited releases from both brands can move quickly, especially seasonal drinkware and character merchandise. Customers hoping to buy particular pieces can prepare for the September 29 online opening without assuming that every color, size or product will remain available.

The online launch is scheduled for 6 a.m. JST. Having an account ready, with current payment details and a shipping address, can reduce the number of steps needed once sales begin. A shortlist can also help customers focus on their priorities.

• Set a reminder for September 29 and the online store's scheduled opening at 6 a.m. JST.
• Create or update the shopping account before launch, including payment and delivery information.
• Check for limits on the number of items each customer can buy.
• Choose priority products, colors and sizes before browsing the full collection.
• For store purchases, confirm opening hours and ask staff about stock and purchase limits.
• Keep an alternative in mind in case a preferred item sells out.

Starbucks stores in Japan often use queues, purchase caps and restock arrangements to manage busy launches. Those practices give customers reasons to check the arrangements for their chosen store, while online shoppers will need to pay attention to product availability as sales open.

The drink and merchandise offer different ways to take part. Customers can try the limited latte without buying a collectible, choose a practical cup or bottle, or look to the online clothing range for Gelato Pique's familiar softness.

Key Points

• Starbucks Japan and Gelato Pique launch their nationwide collaboration on September 29, 2025.
• The Tall Pique Moco Bouquet & Tea Latte costs 678 yen for takeout or 690 yen in store.
• The drink features pastel blue Earl Grey mousse, sponge cake crumbles and a bear shaped chocolate.
• Drinkware includes a mint striped reusable cup, a Bearista drink hole cap, TOGO bottles, glass mugs and a snow globe tumbler.
• Clothing and accessories include pullovers, striped long pants, socks, hairbands, blankets, pouches, tote bags, a cardigan and a multi case with a preloaded Starbucks card.
• Selected products will be sold in stores, with a wider online range scheduled to go on sale at 6 a.m. JST on September 29.
• The collaboration combines Starbucks Bearista and Gelato Pique's mascot, with a mint green stripe shade created for the collection.
• Starbucks Coffee Shibuya Cocoti hosts a presale event from September 25 to 29, with early latte access and a merchandise preview.