Jurassic World: The Experience Opens in Bangkok
Bangkok has officially welcomed Jurassic World: The Experience at Asiatique The Riverfront Destination, marking a major milestone in Thailand’s entertainment and tourism landscape. The attraction, which opened its gates on August 8, 2025, is the first of its kind in Southeast Asia and is already being hailed as one of the city’s most significant entertainment launches in recent years. With its immersive environments, life-sized animatronic dinosaurs, and a strong focus on sustainability and education, the experience is set to become a must-visit destination for both local residents and international travelers.
- Jurassic World: The Experience Opens in Bangkok
- What Makes Jurassic World: The Experience Unique?
- Education and Sustainability at the Heart of the Experience
- Tourism Impact: A New Era for Bangkok and Thailand
- Hollywood’s Influence: Thailand as a Film and Tourism Hub
- Inside the Experience: What Visitors Can Expect
- Economic and Community Benefits
- How to Visit: Practical Information
- In Summary
The grand opening was a high-profile affair, attended by government officials, international dignitaries, and industry leaders. The event underscored the attraction’s role in advancing sustainable tourism and positioning Bangkok as a premier global leisure hub. The project is a collaboration between Asset World Corporation (AWC), NEON, and Universal Destinations & Experiences, with support from the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration (BMA), and the Ministry of Natural Resources and Environment (MNRE).
What Makes Jurassic World: The Experience Unique?
Jurassic World: The Experience is not just another theme park attraction. Spanning over 6,000 square meters, it offers a cinematic recreation of Isla Nublar, the fictional island from the blockbuster Jurassic World film franchise. Visitors are immersed in a series of themed zones, each meticulously designed to bring the world of dinosaurs to life through cutting-edge animatronics, interactive exhibits, and detailed set pieces inspired by iconic scenes from the movies.
Guests begin their journey at the Welcome Center, passing through the legendary Jurassic World gates before encountering gentle giants like the Brachiosaurus and exploring a petting zoo. The adventure intensifies as visitors enter the Predator Pavilion, where they come face-to-face with Velociraptors, and the Observation Deck, home to the fearsome Indominus rex. The experience culminates in a thrilling escape from the T. rex, ensuring a memorable and adrenaline-filled visit for all ages.
Beyond the main attraction, the site features the Fossil & Flame Restaurant—the first Jurassic World-themed restaurant outside of a theme park—offering a menu inspired by the franchise and a unique dining environment. The safety bunker-themed retail store provides exclusive merchandise, while the riverside River Lawn offers leisure spaces with views of the Chao Phraya River.
Education and Sustainability at the Heart of the Experience
One of the standout features of Jurassic World: The Experience is its commitment to education and sustainability. The “Better World, Better Future” initiative at the Hatch Dome engages young audiences in science, biodiversity, and environmental stewardship. Through interactive exhibits and a 4D sustainability attraction, visitors learn about the importance of protecting the planet’s ecosystems and the role of biodiversity in sustaining life on Earth.
This educational focus aligns with Thailand’s broader strategy to promote sustainable tourism and environmental awareness. By integrating learning opportunities into the entertainment experience, the attraction aims to inspire the next generation of scientists, conservationists, and eco-conscious travelers.
Tourism Impact: A New Era for Bangkok and Thailand
The launch of Jurassic World: The Experience comes at a pivotal time for Thailand’s tourism industry. In recent years, the country has sought to diversify its tourism offerings and attract a broader range of visitors. The new attraction is expected to draw millions of tourists annually, reinforcing Bangkok’s reputation as a world-class destination for family-friendly entertainment and adventure.
According to the Tourism Authority of Thailand, the tourism sector is a vital driver of the national economy, generating significant revenue and employment. In 2024, Thailand welcomed over 35 million international tourists, contributing more than 1.67 trillion baht (approximately $49 billion) to the economy. The addition of high-profile attractions like Jurassic World: The Experience is seen as essential to maintaining this momentum and further enhancing the country’s appeal.
Mrs. Wallapa Traisorat, CEO and President of AWC, emphasized the broader vision behind the project:
“Jurassic World: The Experience is not just an entertainment venue but part of our commitment to creating lifestyle destinations that inspire year-round tourism and contribute to Thailand’s economic and environmental sustainability.”
The attraction’s opening coincides with the global release of Jurassic World: Rebirth, a major Hollywood film shot in Thailand’s southern provinces of Krabi, Phang Nga, and Trang. The film’s stunning on-location sequences are expected to further boost interest in Thailand as a travel destination, with fans eager to visit the real-world settings featured on screen.
Hollywood’s Influence: Thailand as a Film and Tourism Hub
Jurassic World: The Experience is part of a broader strategy by Thai authorities to leverage Hollywood productions and international entertainment brands to drive tourism growth. The country has become an increasingly popular filming location for major studios, thanks to its diverse landscapes, skilled workforce, and supportive government policies.
Recent productions such as HBO’s The White Lotus: Season 3 and the Alien: Earth series have brought significant investment and global attention to Thailand. The Alien: Earth series, for example, represented the largest foreign production investment in Thailand in over 30 years, employing thousands of local crew members and showcasing the country’s capacity to host large-scale international projects.
The Tourism Authority of Thailand has actively promoted filming locations as tourist destinations, offering cash rebates and partnering with streaming platforms like Netflix to highlight Thai culture and natural beauty. This synergy between film, entertainment, and tourism is positioning Thailand as a leading destination for both filmmakers and travelers seeking unique experiences.
Inside the Experience: What Visitors Can Expect
Jurassic World: The Experience is designed to appeal to visitors of all ages, from families with young children to die-hard fans of the franchise. The immersive journey lasts approximately 45 to 60 minutes and is offered in both English and Thai. The attraction is wheelchair accessible and features state-of-the-art effects, including strobe lighting and realistic soundscapes.
Key highlights include:
- Life-sized animatronic dinosaurs, including T. rex, Velociraptors, Brachiosaurus, and Indominus rex
- Interactive zones such as the Stygimoloch Truck field lab and Predator Pavilion
- Themed dining at Fossil & Flame Restaurant, with dishes like Tree Top Nacho Tower and Molten Chocolate Egg dessert
- Exclusive merchandise at the safety bunker-themed retail store
- Educational exhibits on science, biodiversity, and sustainability at the Hatch Dome
- Riverside leisure areas and playgrounds for families
Tickets are available online and onsite, with prices starting at THB 579 for children (ages 3-10) and THB 769 for adults (ages 11 and above) during weekday daytime hours. Nighttime, weekend, and public holiday rates are slightly higher. Children under three enter free, and group bookings are available for schools and organizations.
Economic and Community Benefits
The investment in Jurassic World: The Experience exceeds 1.4 billion baht (about $43 million), reflecting the scale and ambition of the project. The attraction is expected to create hundreds of jobs, support local artisans through community projects like the Gallery Art of Giving, and generate lasting value for the surrounding community.
By attracting both domestic and international visitors, the experience is set to boost foot traffic at Asiatique The Riverfront, already Thailand’s largest riverfront retail-tainment hub. The synergy between the attraction and the broader Asiatique development is expected to drive further investment in the area, supporting restaurants, shops, and other leisure businesses.
Moreover, the focus on sustainability and education ensures that the attraction delivers benefits beyond entertainment, fostering environmental awareness and community engagement.
How to Visit: Practical Information
Jurassic World: The Experience is open daily from 11:00 AM to 10:00 PM, with the last entry at 9:00 PM. The venue is located at Asiatique, The Riverfront Destination, 2194 Charoenkrung Road, Wat Phrayakrai District, Bangkor Laem, Bangkok 10120. Visitors can reach the site via BTS (Saphan Taksin Station) with a shuttle boat or van, by bus, or by car with parking available at Asiatique Car Park.
Tickets are non-transferable and advance booking is recommended, especially during weekends and holidays when the attraction is often fully booked. The experience is suitable for all ages, but children under 12 must be accompanied by an adult. Outside food and drinks are not permitted, and washrooms are available outside the main experience area.
In Summary
- Jurassic World: The Experience opened in Bangkok on August 8, 2025, at Asiatique The Riverfront Destination.
- The attraction spans over 6,000 square meters and features life-sized animatronic dinosaurs, immersive zones, and themed dining.
- It is a collaboration between Asset World Corporation, NEON, and Universal Destinations & Experiences, with support from Thai tourism authorities.
- The experience emphasizes education and sustainability, with interactive exhibits on science and biodiversity.
- The launch coincides with the global release of Jurassic World: Rebirth, filmed in Thailand’s scenic southern provinces.
- The attraction is expected to boost tourism, create jobs, and reinforce Bangkok’s status as a global entertainment hub.
- Tickets start at THB 579 for children and THB 769 for adults, with online and onsite sales available.
- Jurassic World: The Experience is open daily and accessible via public transport or car, making it a convenient and exciting destination for all.
