Starbucks Japan teams with Gelato Pique for pajama inspired latte and cozy goods

A cozy collaboration that taps into Japans love of cute comfort

Starbucks Japan and Gelato Pique, the loungewear label known for fluffy textures and pastel palettes, have launched a limited time partnership that turns the feeling of pajamas into both a drink and a collection of lifestyle goods. The headline item is the Pique Moco Bouquet & Tea Latte, a tea latte topped with airy, pastel blue Earl Grey mousse, sponge cake crumbles, and a small chocolate shaped like the collaboration bear. The character blends Starbucks Bearista with Gelato Piques mascot, complete with a green apron and a gentle expression that matches the brands cozy aesthetic.

The drink arrives nationwide on 29 September 2025 in Tall size only, priced at 678 yen for take out or 690 yen for in store. The mousse looks like a fluffy duvet and nods to Gelato Piques soft moco knits. A pastel blue tone makes the latte camera ready and plays into a relaxed, home friendly mood. It is a comforting idea, a tea latte with a dessert like finish that feels made for cooler evenings and slow weekends.

A broad lineup of goods launches alongside the latte. Drinkware uses a mint green border stripe that is part of Gelato Piques signature look, created in a hue unique to this collaboration. Shoppers will find a reusable cup, a Bearista drink hole cap, stainless steel TOGO bottles in mint green, mocha beige, and soft pink, glass mugs, and a snow globe tumbler that places a tiny bear in a clear chamber. Soft goods and apparel bring the pajama inspiration to life with fluffy pullovers, embroidered striped long pants, border socks, hairbands, blankets, pouches, tote bags, a cardigan, and a multi case that comes with a preloaded Starbucks card. Some items are stocked in stores, while a wider selection is exclusive to the official online store, which is scheduled to open sales at 6 a.m. JST on launch day.

Inside the limited time latte

This seasonal drink builds on the popularity of tea lattes in Japan and the sensory appeal that has made Gelato Pique a household name. Earl Grey brings the citrusy aroma of bergamot, while the latte base provides a warm, milky foundation. The topping is where the collaboration becomes visible. A cloud of pale blue mousse sits on top, soft to the spoon and visually connected to Gelato Piques plush fabric. Crumbled sponge cake adds a gentle bite and a hint of baked sweetness. The bear shaped chocolate is a small moment of delight at the finish.

Flavor, texture, and visual cues

The cup layers scent, taste, and touch. The first impression is aroma, a wave of Earl Grey that comes from the mousse and the latte foam beneath it. The second is texture, with the mousse melting into the drink and the cake crumbs giving a slight contrast to the creamy base. The chocolate piece softens in the warmth before breaking apart. The pastel blue topping draws the eye and turns the drink into a photo friendly treat that aligns with the kawaii design language many customers in Japan enjoy.

Size and price context

The latte is offered in Tall size only, a common approach for limited items in Japan. Pricing differs for take out and eat in because Japan applies a different consumption tax rate for food and drinks depending on where they are enjoyed. The gap is small, and the price points place the item in line with other seasonal beverages at the chain.

The goods lineup and where to find each item

The collection spans drinkware, accessories, roomwear, and a few playful extras. In stores, customers can look for select drinkware such as the mint striped reusable cup and the Bearista drink hole cap. The online store hosts a larger selection, including apparel made with soft fabrics that echo the brands hallmark comfort. The visuals keep to pastel greens and neutrals, with the Pique Bear in a Starbucks apron appearing across multiple items.

• Drinkware highlights: stainless steel TOGO bottles in mint green, mocha beige, and soft pink, a glass mug, and a snow globe tumbler that showcases a tiny bear in a clear compartment.
• Accessories and home items: pouches, a tote bag, a multi case bundled with a preloaded Starbucks card, and a Gelato Bear tissue case that doubles as a plush toy.
• Roomwear and apparel online: fluffy pullovers, embroidered striped long pants, border socks, hairbands, and a soft cardigan built for lounge comfort.

The border stripe that runs across Gelato Piques classic pieces appears on the mint green reusable cup in a tone chosen for this collaboration. The effect is gentle and familiar, carrying the look of cozy roomwear into everyday items like tumblers and mugs. It is a practical collection with a sentimental streak, crafted for use at home and on the go.

Why this collaboration fits both brands

Starbucks Japan has cultivated a strong culture of seasonal drinks and limited goods that reflect local design trends and customer habits. From holiday cups to spring pastel items, the company has learned how to build anticipation around small details that feel personal. Gelato Pique specializes in feel good textures and calm color stories. Pairing a tea latte with the brands fluffy visual language lets the beverage act like a warm blanket in a cup. That sits neatly within a broader trend in which customers seek sensory experiences, from aroma and texture to visual charm, especially during the shift into cooler months.

The collaboration mascot merges the spirit of both brands. Starbucks Bearista is a familiar figure in Japan, while Gelato Piques bear reflects the brands gentle, relaxing persona. The combined character in a green apron makes the items easy to spot and collect. A snow globe tumbler with a small bear is a ready made keepsake for fans, and the striped mint green cup reaches anyone who wants a practical piece with a soft design.

About Gelato Pique and its collaboration playbook

Gelato Pique is a Japanese roomwear and lifestyle brand known for plush fabrics, soft hues, and the idea of dessert like comfort for adults. The company often extends that look through collaborations with entertainment and game properties. Partnerships with projects such as Pokemon Sleep and Pikmin have produced character driven apparel, accessories, and small goods. Those past items frequently draw a collector audience and can reappear on resale platforms once they sell out.

The Starbucks partnership carries the same spirit. It transforms a morning ritual into something that feels like a night in. The drink mirrors the brands moco softness in form and color, while the apparel and accessories give fans a chance to bring that softness into their daily routine. Together they turn a design motif into a small ritual that begins with a latte and a comfortable outfit.

How to secure the items before they sell out

Limited drops from both brands often move quickly, especially character items and seasonal drinkware. A little planning increases the odds of getting what you want on launch day.

• Mark 29 September 2025 and set a reminder for 6 a.m. JST if you plan to shop the online exclusives.
• Create or update your online account in advance, including payment details and shipping address.
• Check item limits per customer, which are sometimes used to manage demand.
• Make a shortlist of priority items so you can check out quickly rather than browsing at launch time.
• For store shopping, confirm opening hours and ask staff about stock expectations and purchase limits.
• Have a backup choice in case a preferred color or size sells out.

Early access at Shibuya Cocoti

A presale event at the Starbucks Coffee Shibuya Cocoti store runs from 25 to 29 September. Visitors can try the Pique Moco Bouquet & Tea Latte ahead of the nationwide rollout and preview the collaboration goods. Stock and access may be managed by the store, so expect orderly lines and a first come approach during peak hours.

Consumer buzz and collector demand

The combination of a photogenic latte and a comfort minded brand has already drawn strong attention among fans of both companies. Items that carry a mascot, a new color tone, or a standout feature such as the snow globe tumbler tend to move first. Past collaboration goods from Gelato Pique have often found a second life on resale platforms, a sign that collectors prize limited runs and gentle, character based design. That pattern is likely to repeat here, especially for the drinkware and the most visible apparel pieces.

Staff at stores in Japan often manage high demand launches with clear line systems, purchase caps, and restock cycles. Customers who plan ahead, whether online or in person, usually have the best shot at securing their picks. The latte itself is scheduled to pour for a limited time, which gives early visitors the first taste of a drink that was built for both comfort and charm.

Key Points

• Launch date is 29 September 2025 across Japan, with online exclusives scheduled to open at 6 a.m. JST.
• The Pique Moco Bouquet & Tea Latte features blue Earl Grey mousse, sponge cake crumbles, and a bear shaped chocolate.
• Pricing is 678 yen for take out and 690 yen for in store, offered in Tall size only.
• Goods include a mint striped reusable cup, Bearista drink hole cap, stainless steel TOGO bottles, glass mugs, and a snow globe tumbler.
• Roomwear and accessories include fluffy pullovers, embroidered striped long pants, socks, hairbands, blankets, pouches, tote bags, a cardigan, and a multi case with a preloaded Starbucks card.
• Some items are sold in Starbucks stores, while a larger selection is exclusive to the online store.
• The design blends Starbucks Bearista with Gelato Piques mascot, using a mint green border stripe created for this collaboration.
• A presale event at Starbucks Coffee Shibuya Cocoti runs from 25 to 29 September with early access to the latte and a preview of goods.
• The collaboration aligns with a broader trend of sensory drinks and collectible design driven merchandise in Japan.
• High demand is expected, so early planning and quick checkout improve the odds of getting priority items.