Bangkok Welcomes the World’s Largest POP MART Store at ICONSIAM: A Cultural and Collectible Wonderland

Bangkok’s ICONSIAM Unveils the World’s Largest POP MART Store

On August 8, 2025, Bangkok made headlines across the global collectibles community with the grand opening of the world’s largest POP MART flagship store at ICONSIAM. This two-story, 760-square-meter retail wonderland is more than just a shop—it’s a vibrant, immersive playground that fuses Thai heritage with the whimsical universe of designer art toys. Located on the 7th floor of the iconic riverside mall, the POP MART Global Landmark Store has instantly become a must-visit destination for collectors, tourists, and families alike.

The opening event drew massive crowds, with Thai and international fans queuing from early morning to be among the first to experience the fantasy-filled space and snap up exclusive, limited-edition items available only at this location. The excitement was palpable, reflecting the growing influence of POP MART and the art toy movement in Southeast Asia and beyond.

What Makes the ICONSIAM POP MART Store Unique?

POP MART’s Bangkok flagship is not just the brand’s largest store—it’s also its most culturally immersive. The design concept, developed by the same creative team behind POP MART’s Shanghai flagship, is rooted in three pillars of Thai identity: Water Culture, Traditional Thai Architecture, and Inclusiveness. These themes are woven throughout the store’s architecture and décor, creating a seamless blend of local heritage and contemporary pop culture.

Visitors are greeted by a show-stopping entrance: a two-story wind-up toy–inspired façade featuring CRYBABY riding an elephant, a symbol of Thai pride and tradition. Just outside, a four-meter-tall statue of Molly—one of POP MART’s most beloved characters—dressed in an elegant Chakkri Thai dress and perched atop an elephant, welcomes guests against the backdrop of the Chao Phraya River. This striking figure, designed by Hong Kong artist Kenny Wong, is adorned with a traditional headdress topped with a newly hatched bird, symbolizing new beginnings and hope.

Inside, the store’s layout is intentionally non-linear, guiding visitors along a closed-loop path that encourages exploration and discovery at every turn. The interiors are a riot of color and form, drawing inspiration from Rubik’s Cubes, temple architecture, and the flowing curves of the river. Reflective surfaces, playful lighting, and whimsical installations create a dreamlike atmosphere reminiscent of a psychedelic Charlie and the Chocolate Factory.

Every detail is designed to delight and surprise, from the spiral staircases and geometric collector’s zones to the themed photo spots and larger-than-life figurines of characters like Labubu, Skullpanda, and Dimoo. The store’s exterior, inspired by an egg doll box, further reinforces the sense of entering a fantastical world.

Exclusive Merchandise and Collector’s Appeal

One of the biggest draws for fans is the array of exclusive merchandise available only at the ICONSIAM location. Limited-edition blind boxes, Thailand-only character variants, and store-exclusive designs have made the store a pilgrimage site for collectors from across the globe. The product range spans POP MART’s original creations—such as Molly, Labubu, and Crybaby—as well as licensed collaborations with global brands like Disney, Marvel, DC, and Barbie.

The blind box format, which conceals the specific character inside until opened, is a cornerstone of POP MART’s appeal. This element of surprise fuels a collector’s mindset, drives social media buzz, and has even spawned a vibrant resale market. The Bangkok store’s MEGA Zone and dedicated POP BEAN Zone offer fans the chance to hunt for rare figures and complete their collections in a setting that celebrates the joy of discovery.

The POP MART Cafe: A Culinary First Outside China

Adding to the store’s allure is the debut of the POP MART Cafe—the brand’s first-ever themed cafe outside China. Located on the upper floor, the cafe is a whimsical retreat where visitors can relax, recharge, and immerse themselves in the world of POP MART characters. The interior is a pastel-hued fairytale, with pink-and-cream paneling, sculpted walls, and character-themed decor throughout. Crybaby dolls are positioned near every seat, and the cafe offers sweeping views of the Chao Phraya River.

The menu, co-created with Thailand’s renowned Greyhound Cafe, is inspired by the backstories of POP MART’s most popular characters. Sweet treats and drinks are shaped like Labubu, Molly, Skullpanda, and Dimoo, while local flavors shine in dishes such as Dimoo Dreamy Pandan and Labubu Mango Bloom. Asian influences are present in items like Hirono Hojuicha, and playful details abound—think character-themed latte art and popsicles packaged in blind box style, with flavors like strawberry, yogurt jelly, and Thai tea.

Prices at the POP MART Cafe start at around THB 130 for drinks and THB 290 for desserts, making it accessible for fans and families. The cafe also features a VIP Zone for special occasions, infused with a signature scent called Cotton Berry—a sweet blend of cotton candy and wild berries inspired by the Labubu Macaron character. This fragrance is designed to evoke childhood memories and create a magical, multisensory experience.

Opening Day: Crowds, Celebrities, and Collector Frenzy

The launch of the POP MART Global Landmark Store at ICONSIAM was a spectacle in itself. The opening days (August 8–9) were reserved for visitors who had booked in advance, with general public access beginning on August 10. Enthusiasts began lining up from the early hours, eager to be among the first to explore the store and secure exclusive items. The event attracted not only local fans but also international tourists, celebrities, and artists, including POP MART founder Wang Ning and Molly’s creator Kenny Wong.

Special exhibitions and activities added to the excitement. The HELLO MOON Exhibition, running from August 5–14 at Thara Hall within ICONSIAM, showcased limited-edition Thailand-exclusive figures such as MOLLY Thailand Figure, LABUBU Long-tail Boat Figure, Crybaby Tuk Tuk Figure, and the POP BEAN Crybaby Baby Born Series Set. Fans had the rare opportunity to meet Kenny Wong and participate in interactive experiences that deepened their connection to the POP MART universe.

The store’s commercial impact was immediate and significant. According to Minor International Public Company Limited (MINT), which operates POP MART Thailand through a joint venture, the ICONSIAM flagship achieved record-high first-day sales for the brand in Thailand. This success underscores the enduring popularity of POP MART and the growing collector community in the region.

Designing a “Window to the Fantasy”: Thai Culture Meets Global Pop

What sets the ICONSIAM POP MART store apart from other flagship locations is its deep integration of Thai cultural motifs and values. The design draws inspiration from the gentle yet powerful presence of the Chao Phraya River, the intricate forms of traditional Thai architecture, and a spirit of inclusiveness that welcomes fans from all walks of life. Flowing curves, circles, and reflective surfaces create a sense of free movement and harmony, while vibrant colors and playful installations evoke the joy and wonder at the heart of POP MART’s brand.

The store’s layout is intentionally designed to encourage exploration without retracing steps, making each visit a unique journey. The second floor, inspired by geometric cubes and temple architecture, houses a collector’s area with store-exclusive collections and limited-edition designs. Interactive zones, photo spots, and social media–friendly installations ensure that every corner offers something new to discover.

POP MART’s commitment to creativity and cultural connection is evident in every aspect of the store. As William E. Heinecke, Chairman and Founder of Minor International, remarked:

“This latest opening is a testament to the strength of our strategic partnership and our shared vision to bring world-class retail experiences to global consumers. Our entry into the Thai market with POP MART was driven by more than a commercial opportunity; we saw the potential to lead and shape the emerging art toy lifestyle segment in the region.”

Heinecke’s comments reflect the broader significance of the store—not just as a retail destination, but as a cultural landmark that bridges local tradition and global trends.

POP MART’s Global Expansion and the Art Toy Phenomenon

Founded in Beijing in 2010, POP MART has rapidly evolved from a niche brand into a global leader in the pop culture and designer toy industry. With over 500 flagship stores and 2,600 vending machines worldwide, the company’s success is built on the blind box format, limited editions, and narrative-driven product drops that keep fans engaged and coming back for more.

The Bangkok ICONSIAM flagship marks a major milestone in POP MART’s international expansion, particularly in Southeast Asia. The store’s overwhelming success demonstrates the region’s appetite for collectible culture and experiential retail. POP MART’s strategy of blending local cultural elements with its signature whimsical aesthetic has resonated strongly with Thai consumers and international visitors alike.

Looking ahead, POP MART Thailand plans to expand selectively into other key urban centers with vibrant cultural communities, building on the momentum generated by the ICONSIAM launch. The brand’s ability to create immersive, story-driven experiences—both in-store and through collaborations with local partners—positions it at the forefront of the art toy lifestyle movement.

In Summary

• Bangkok’s ICONSIAM is now home to the world’s largest POP MART flagship store, spanning 760 square meters across two floors.
• The store’s design is deeply inspired by Thai culture, featuring motifs from water culture, traditional architecture, and inclusiveness.
• Exclusive merchandise, limited-edition blind boxes, and Thailand-only character variants make the store a collector’s paradise.
• The POP MART Cafe, the first outside China, offers themed desserts and drinks inspired by POP MART characters, in collaboration with Greyhound Cafe.
• The opening event drew massive crowds, celebrities, and record-breaking sales, highlighting the brand’s popularity and cultural impact.
• The store’s immersive, non-linear layout and whimsical decor create a unique, story-driven retail experience that appeals to fans of all ages.
• POP MART’s expansion in Thailand reflects the growing influence of the art toy movement and the brand’s commitment to connecting fans worldwide through creativity and culture.