Shopee Taiwan to Raise Seller Program Fees on December 11, With Higher Costs Across Both Plans

Higher fees arrive ahead of the year end shopping period

Shopee Taiwan will raise fees for its Free Shipping and Advanced Seller Program on December 11, 2026, increasing the percentage charge from 6% to 6.5% and the fixed charge on qualifying orders from NT$60 to NT$65. The November 13 announcement affects both program plans, including their shared percentage charge on orders worth NT$99 or less.

The changes amount to an increase of about 8.3% in the program fee under either charging method. For sellers using the percentage plan, each NT$1,000 order will attract NT$65 in program fees instead of NT$60. Sellers using the fixed fee plan will also pay NT$65 on that order, before other applicable charges.

Shopee says the increase will support service quality, staffing and operations, continued promotional spending, and an expansion of integrated logistics locations and coverage. Its seller program notice also sets out rules that can materially affect a shop's costs: automatic enrollment, a limit on switching plans, a monthly fee waiver and conditions for shipping subsidies.

Sellers have reacted with complaints about shrinking margins, with some considering removing secondhand goods from sale. The practical issue extends beyond the extra NT$5 on a qualifying fixed fee order. Sellers must also consider their mix of order values, other platform charges and whether their shipping settings leave them paying additional delivery costs.

What changes under each plan?

Plan One charges a percentage of the order amount. From December 11, that percentage rises to 6.5%. Plan Two charges NT$65 per order when the order amount is at least NT$100. Orders worth NT$99 or less attract the same 6.5% charge under either plan.

Shopee offers two plans, with a shared rule for small orders. The new schedule is:

• Plan One: 6.5% of the order amount, up from 6%.
• Plan Two, orders of NT$100 or more: NT$65 per order, up from NT$60.
• Orders of NT$99 or less under either plan: 6.5% of the order amount, up from 6%.

The percentage rate rises by 0.5 percentage points. That describes the difference between 6% and 6.5%. Compared with the old fee itself, the increase is about 8.3%, because the extra 0.5 is one twelfth of the previous rate of 6. The fixed fee increase, NT$5 on a previous charge of NT$60, works out to the same proportion.

The program charge sits alongside other applicable fees. Shopee lists transaction fees, payment and system processing fees, preorder service fees and logistics privacy service fees as charges calculated separately. A seller estimating the money left from an order therefore needs to account for more than the new 6.5% rate.

Why NT$1,000 is the key comparison

A NT$1,000 order produces the same program charge under both plans: 6.5% of NT$1,000 equals NT$65. The previous rates also met at NT$1,000, because 6% of that amount equals NT$60. The increase leaves this point of equality unchanged.

Below NT$1,000, Plan One generally costs less for orders of at least NT$100. A NT$500 order, for example, produces a calculated fee of NT$32.50 under Plan One, compared with NT$65 under Plan Two. Above NT$1,000, the fixed fee becomes cheaper: a NT$2,000 order produces a charge of NT$130 under Plan One and NT$65 under Plan Two.

Shopee recommends considering Plan One when a shop's average order value is below NT$1,000 and Plan Two when it is above that amount. Sellers with many orders below NT$100 need to examine the distribution of their sales as well, since those orders receive percentage pricing under both plans.

The sharp jump between NT$99 and NT$100

Plan Two contains a large change at the NT$100 threshold. Shopee's example lists a NT$99 order as attracting a program fee of NT$6 under either plan. Once an order reaches NT$100, Plan Two applies the full NT$65 fixed charge.

For a NT$100 order under Plan Two, the program fee alone therefore equals 65% of the order amount. Under Plan One, the calculated charge on the same order is NT$6.50. This makes plan selection particularly consequential for shops selling inexpensive items that customers often buy individually.

Shopee suggests using product bundles or tools that encourage buyers to add items when a shop has many products priced below NT$100. Sellers still need to compare the resulting order value with the fee schedule. Increasing an order from just below NT$100 to just above it brings the fixed fee into effect under Plan Two.

The concern is concrete for occasional sellers of used goods. A small sale may leave little money after the program charge, other fees and any shipping expense borne by the seller. Some sellers responding to the announcement said they were considering taking secondhand listings down.

Free shipping comes with conditions

Buyers can receive shipping subsidies when an order reaches the specified spending threshold and they choose a participating delivery method. Shopee says the benefit can be used without a limit on the number of qualifying orders during the promotion.

The notice describes free shipping labels for store pickup at NT$199 and home delivery at NT$490. Sellers must enable the designated delivery options at both shop and product level for the corresponding subsidy and label to apply. Shopee says the thresholds remain subject to its announcements.

Hsinchu Logistics has a subsidy ceiling of NT$105 per order. Any delivery cost above that ceiling is paid by the buyer, or by the seller according to the shop's settings. This ceiling has applied since December 1, 2025, rather than beginning with the latest fee increase.

Shopee also warns sellers to turn off existing shipping discount campaigns for the participating delivery methods. The platform sets the program's subsidy thresholds, but an overlapping seller shipping promotion can leave the shop paying both the program service fee and shipping discount costs.

For buyers, the practical benefit depends on the order total and delivery choice. For sellers, enabling the right logistics services and removing overlapping discounts can be as important as selecting the cheaper fee plan.

One monthly fee waiver has a precise refund rule

Shopee automatically waives the program service fee on the first order created each month. The benefit applies to one order, so its value depends on the charge that would otherwise have applied to that particular sale.

A full return and refund changes which order receives the waiver. If the originally exempt order is fully refunded within the same month, the system moves the waiver to the first new order created after the refund is completed. Orders created before completion of that refund are skipped.

The notice gives an example in which a refund finishes at 10:30 a.m. An order created at 10 a.m. is passed over, while an order created at 11 a.m. receives the replacement exemption. The timing of the refund and the next order therefore determines which sale benefits.

If the refund is completed in a later month, the earlier month's unused waiver expires and cannot be carried forward. Shopee reserves the right to change or end the waiver. Sellers can check the settlement report in Seller Center to see which order received a zero program service fee.

Enrollment is broad, and switching takes time

Shopee says sellers across the platform are to participate in the free shipping program. Since January 1, 2026, its system has periodically checked sellers who have not enrolled and treated them as agreeing to join Plan Two.

Sellers can choose either plan, but a switch can be requested only once every 30 days. After an application passes system review, enrollment or a change of plan is expected to take effect within three days, including holidays. The system sends a notification when the change is complete.

Shopee's example says a seller applying to join Plan Two on December 11 is expected to enter it by December 14, subject to the approval and notification process. Existing Plan One participants do not need to enroll again simply to remain in that plan.

Shops unable to use the program's logistics arrangements, including those selling refrigerated goods, oversized items, virtual goods, products requiring installation or individual items worth more than NT$20,000, are directed to their account manager or customer service. Shops participating in the separate Shopee Xiaopu program are excluded from this program and its related benefits.

How the program reached this point

The December increase follows several changes to the program's scope and charging rules. Earlier dates matter because some enrollment and shipping provisions are already in operation, while the higher rates begin on December 11.

• December 1, 2025: The Hsinchu Logistics shipping subsidy ceiling became NT$105 per order.
• January 1, 2026: The Free Shipping Subsidy Program became the Free Shipping and Advanced Seller Program, adding one monthly program fee waiver and three seller tools.
• July 1, 2026: Orders worth NT$99 or less began attracting a percentage program fee.
• November 13, 2026: Shopee announced the higher program charges.
• December 11, 2026: The 6.5% percentage rate and NT$65 fixed fee take effect.

During the January transition, Shopee used average order values from October 2025 for a one time plan assessment of sellers who had not enrolled by December 26, 2025. The notice says that assessment excluded later orders, unusually high or low order amounts and other individual operating circumstances. Sellers are asked to verify their current plan and reassess it against their current sales.

Shopee points to tools and sales growth as sellers question costs

Shopee's program includes Sales Coach, shop games and sample promotions. Sales Coach supplies category information such as popular products and search terms. Shop games allow sellers to reward buyers, while sample promotions can send a reminder and coupon seven days after a sample purchase.

The company also says qualifying sellers will receive a free six month trial of ChatGPT Business and that it plans more than 20 courses on artificial intelligence in 2027. Eligibility details for the trial and dates for the courses have not been specified.

Shopee cites two sales figures in support of its investment in seller services. It says sellers joining the free shipping program after July 8, 2025, recorded average order volumes 38% higher than a year earlier. Separately, it says average seller sales during past major shopping events were more than 130% above ordinary days, equivalent to more than 2.3 times the ordinary level.

The figures measure different things: the first concerns order numbers compared with a year earlier, while the second concerns sales during major promotions compared with ordinary days. Shopee says individual results depend on product category, product type, shop performance and selling period.

Sellers complaining on Threads focused instead on the amount left after charges. Some said combined fees were already approaching 15%, and one said promotion day charges could exceed 20%. Those percentages describe sellers' stated experiences with combined charges; Shopee's published schedule calculates several fees separately according to the order and services involved.

A shop can receive more orders while earning less from each sale. For sellers weighing the new schedule, the useful comparison is the money remaining after product costs, applicable platform fees and shipping expenses, alongside any additional sales generated by the program.

Key Points

• Shopee Taiwan's higher program fees begin on December 11, 2026.
• Plan One rises from 6% to 6.5%; Plan Two rises from NT$60 to NT$65 for orders of at least NT$100.
• Orders worth NT$99 or less attract a 6.5% fee under either plan.
• Both plans charge NT$65 on a NT$1,000 order, while Plan Two has a sharp fee jump at NT$100.
• Sellers may request one plan switch every 30 days, with approved changes expected within three days, including holidays.
• Shipping subsidies require qualifying orders and delivery methods. Hsinchu Logistics subsidies are capped at NT$105 per order.
• One program fee is waived each month, subject to rules on order timing and full refunds.