Qwen AI Office Sells 100,000 Monthly Passes in 30 Minutes on Li Jiaqi's Livestream

A one fen offer brings AI computing to the shopping basket

Qwen AI Office sold 100,000 individual monthly memberships in about 30 minutes on November 2, 2026, after Chinese livestreaming star Li Jiaqi introduced the product on his shopping channel. The passes carried a combined allowance of roughly 2 trillion tokens, the units used to measure how much information an artificial intelligence model processes.

The offer cost 0.01 yuan per membership, equivalent to one fen, with each account allowed to buy one pass. Within 10 minutes of the livestream beginning at 7:30 p.m., 50,000 memberships had sold. The allocation was sold out roughly 20 minutes later.

Qwen AI Office chief executive Chen Yusen joined Li to demonstrate practical uses, including preparing business reports, organizing schoolwork and creating a global fishing map. His pitch focused on helping people finish routine tasks and recover time for their personal lives.

The sale brought a product usually associated with software developers and corporate technology budgets into a shopping format familiar to millions of consumers. Instead of buying a physical item, customers bought a month of membership with an allowance for using AI.

The promotional price is central to understanding the result. At one fen each, 100,000 passes would generate just 1,000 yuan in payments for the memberships. The striking figure was the number of purchases and the computing allowance attached to them, rather than the money collected. The offer was designed to encourage people to try the service, with a price far below the market cost of the computing resources they could use.

What did shoppers actually buy?

A token is a small piece of information that an AI model processes. In text, it can be a word, part of a word or a punctuation mark. Models process tokens in a user's request and generate more tokens when producing an answer, so the total usage depends on both the task and the response.

The 2 trillion tokens attached to the promotion represented a combined usage allowance. Spread evenly across 100,000 passes, that works out to approximately 20 million tokens per membership. The amount of useful work a customer can complete with that allowance depends on the model, the length of the material submitted and the service's charging rules.

A short question uses a different amount of processing from a long document followed by several rounds of revisions. For ordinary shoppers, the monthly membership provides a more familiar way to buy access than paying for individual requests. The token allowance puts a quantity behind that access.

The next commercial test is whether customers use the memberships regularly and later pay more for continued access. A renewal price and figures for subsequent paid renewals were not given.

From a fishing request to office reports

Li, a fishing enthusiast, asked for a global fishing map during the broadcast. Qwen AI Office generated one, turning a personal interest into a demonstration of how a conversational request could become a usable output.

Chen also presented tasks closer to everyday office and school routines: organizing student assignments and examination papers, generating business analysis reports, and making interactive maps that multiple people could access. Those examples gave viewers something more concrete than a promise of faster computing.

The broadcast also featured AI computers, cards for recording and organizing spoken notes, and desktop robots. Together, the products placed an otherwise invisible service alongside devices shoppers could see. The monthly pass remained the central purchase behind the reported token total.

Chen puts time saved at the center of the pitch

Li asked whether AI could create a version of him that would chat with fans around the clock. Chen responded that AI could not replace Li, directing the conversation toward the routine tasks he wanted the technology to handle.

Chen Yusen, the chief executive of Qwen AI Office, described his aim in terms of time outside work:

I would rather help fans use AI to deal with everyday tasks: leave work on time, spend time with cats and dogs, and care for family.

His answer connected the product demonstrations to a simple consumer benefit. Preparing a report or sorting documents takes time; assistance with those jobs could leave users with more time for other responsibilities. The broadcast did not give a measured estimate of hours saved.

For Qwen AI Office, that framing also broadened the audience beyond people interested in AI technology itself. A shopper could understand the appeal of finishing paperwork sooner without first learning how a language model works or how its computing costs are calculated.

How tokens reached the livestream shelf

Tmall had already opened an AI Token top up center in September, bringing together services from DeepSeek, Alibaba Cloud, Zhipu, Kimi and MiniMax. That created an e-commerce channel for purchasing AI usage before the November livestream.

The sequence placed the Qwen promotion within the broader Double 11 shopping season:

• September 2026: Tmall launched its AI Token top up center with services from several AI providers.
• October 20: On the opening day of Double 11 sales, the transaction value of Tmall's Token category rose 450% against the previous comparable period.
• November 2, 7:30 p.m.: Chen joined Li's livestream to present Qwen AI Office and its individual monthly membership.
• Within 10 minutes: Sales reached 50,000 passes.
• After about 30 minutes: The allocation of 100,000 passes had sold out, carrying roughly 2 trillion tokens in combined allowances.

The 450% increase means the category's transaction value reached 5.5 times its comparison level. No starting value was disclosed, so the percentage gives a measure of growth rather than the size of the market in yuan.

The November event was described as the first sale of an AI computing product through a leading e-commerce livestream. Its contribution was to put a relatively technical purchase into a setting built around demonstrations, limited offers and immediate checkout.

A fast sellout meets a market used to free AI

A May 2026 survey by Tencent Institute's AI Economics Research Group found that 9.8% of AI users had paid for AI tools. In simple terms, roughly one in 10 had paid, while more than nine in 10 remained free users.

That finding helps explain the one fen promotion. For someone accustomed to free AI access, a very small payment lowers the cost of trying a membership. The limit of one pass per account also spread the offer across buyers rather than allowing a single account to purchase a large batch.

More than 10,000 people entered the product link within minutes of launch. Half of the available memberships were bought in the first 10 minutes, showing how quickly Li's audience responded to the offer.

Qwen now has to turn that initial interest into repeated use. The practical examples shown during the broadcast point to where that might happen: recurring paperwork, school documents, reports and shared information tools. Customers who find those tasks easier have a reason to return after the novelty of the livestream has passed.

China's growing appetite for tokens

China Academy of Information and Communications Technology figures put domestic daily token consumption at approximately 500 trillion in June 2026, nearly four times the level in December 2025. The figures describe a rapid expansion in the amount of information being processed by AI services.

For scale, the Qwen promotion's combined allowance of 2 trillion tokens equals about 0.4% of that June daily national total. The memberships offered access over a month, while the national figure measures consumption in a day. The comparison shows how a large consumer promotion fits within a much larger volume of AI activity.

The academy's normalized domestic token price measure also rose from 6.8 yuan in the second half of 2025 to 13.46 yuan, an increase of approximately 98%. Normalization puts prices on a common basis so they can be compared.

Those figures place the livestream alongside two broader changes: much heavier use of AI services and a rising standardized price measure. The one fen offer belongs to a different part of that picture, a subsidized consumer promotion intended to get people through the checkout and into the product.

The next test is everyday use

Qwen AI Office's sale brought together a recognizable host, a very low entry price and demonstrations based on ordinary requests. Shoppers could watch a map being created, consider tasks they needed help with and buy a membership without leaving the livestream shopping environment.

The business opportunity lies in making that process repeatable at prices customers will continue to pay. The Tencent Institute survey shows a large audience still accustomed to free tools, while Tmall's new category gives AI companies another route to reach them.

For customers, the practical question after checkout is how well the service handles their own work. The broadcast supplied examples; regular use will depend on whether those functions are useful enough to become part of a daily routine. Chen's promise of more time outside work gives that test a straightforward standard.

Key Points

• Qwen AI Office sold 100,000 individual monthly passes in about 30 minutes on Li Jiaqi's November 2 livestream.
• The passes cost 0.01 yuan each, were limited to one per account and carried a combined allowance of roughly 2 trillion tokens.
• Demonstrations included a global fishing map, school document organization, business reports and interactive maps.
• Tmall launched an AI Token top up center in September, ahead of the Double 11 promotion.
• A Tencent Institute survey found that 9.8% of AI users had paid for AI tools, making continued paid use a key commercial test.
• China's daily token consumption reached about 500 trillion in June 2026, according to the China Academy of Information and Communications Technology.