Samsung Launches 115-Inch Micro RGB TV With $32,000 Price and Full BT.2020 Color Coverage

A giant screen brings a new approach to LCD color

Samsung has launched what it calls the world's first Micro RGB TV, introducing a 115-inch model in South Korea priced at approximately $32,000. A rollout to the United States and other major markets is planned, bringing a new contender to the most expensive end of the television market.

The central change is behind the screen. Samsung uses separate red, green and blue LEDs, each less than 100 micrometers in size, to illuminate an LCD panel. Its Micro RGB Precision Color system achieves 100% coverage of the BT.2020 color space and has earned certification from the German institute VDE.

For viewers, the promise is a wider range of colors, more precise control of light and a picture designed to remain bright on an exceptionally large screen. Samsung combines that hardware with its Micro RGB AI Engine, which analyzes each frame and adjusts picture and sound.

The television enters a market where Hisense already offers a 116-inch RGB model for $30,000 in the United States, while Sony and TCL are preparing their own versions of the technology. Manufacturers use different names, but their shared direction is to improve LCD pictures with separate red, green and blue backlights.

At $32,000, Samsung's model is aimed at luxury home theaters and potentially commercial installations, rather than ordinary household budgets. It also sits far below the approximately $150,000 price of Samsung's 110-inch MicroLED television, a different type of display that produces light directly at each pixel.

As of August 20, 2025, Samsung's initial launch centers on South Korea. No specific date is given for availability in the United States or the other markets included in its planned global rollout.

How tiny red, green and blue lights change the picture

Conventional LED televisions use white or blue LEDs behind an LCD panel. The backlight supplies the light, while the LCD controls the image viewers see. Traditional Mini LED televisions use thousands of small LEDs to make that illumination more precise.

Samsung's Micro RGB system takes a different approach to the backlight's color. It uses an extremely fine array of separate red, green and blue LEDs, with each LED measuring less than 100 micrometers. Individual control of those lights allows the television to adjust the color channels independently.

That arrangement gives Samsung more precise control over the light reaching the LCD panel. The intended results are richer colors, deeper contrast and images that look more lifelike, especially in scenes containing both bright and dark areas.

BT.2020 is an international standard describing a very wide range of colors for television, including standard and high dynamic range content. High dynamic range, usually shortened to HDR, allows pictures to contain a wider range of brightness, helping bright highlights and darker details appear together.

Samsung says the Micro RGB television covers 100% of the BT.2020 color space. In simple terms, it can reproduce the full range of colors defined by that standard. Its Micro RGB Precision Color system has received VDE certification for precision color.

The Micro RGB AI Engine works alongside the backlight. It analyzes frames in real time to optimize picture and sound, including improving dull tones. AI Color Booster Pro further refines color output, with Samsung presenting the combination as a way to make images vivid while keeping colors true to life.

Micro RGB, MicroLED and Mini LED explained

Micro RGB remains an LCD television technology. Its tiny LEDs provide illumination behind the panel, and the LCD still controls the displayed image. That places it closer to an advanced Mini LED television than to a display in which every pixel creates its own light.

MicroLED takes the latter approach. Each pixel is its own light source and can turn on or off independently. That allows perfect blacks and infinite contrast because a black pixel can stop producing light altogether. Manufacturing large MicroLED panels, however, is complex and extremely expensive.

Samsung's 110-inch MicroLED television costs around $150,000, compared with approximately $32,000 for the new 115-inch Micro RGB model. Using those prices, the MicroLED costs about 4.7 times as much, even though its screen is smaller.

OLED also produces light at the pixel level. Micro RGB instead seeks to deliver many of the color and brightness benefits associated with MicroLED at a much lower price, while retaining the LCD structure.

Mini LED and Micro RGB share the use of small lights behind an LCD panel. The key difference in Samsung's system is its use of separate red, green and blue LEDs and its emphasis on their size, below 100 micrometers, and precision control.

More precise local dimming, which adjusts the backlight in different parts of the picture, can reduce blooming. Blooming is the halo of light that sometimes appears around a bright object against a dark background. Samsung's approach aims to reduce that effect, although LCD televisions can still show halos, uneven lighting and black levels that fall short of OLED or MicroLED.

What the 115-inch television includes

Samsung pairs the new backlight with a 115-inch 4K VA LCD panel. The television supports a variable refresh rate of up to 144Hz, allowing the screen's update rate to change with compatible content. That capability is intended to suit games and other action with rapid movement.

The display supports HDR10, HDR10+, HLG and HDR10+ Gaming. Dolby Vision is absent, leaving buyers who use that HDR format with a concrete difference to consider when comparing Samsung's television with competing models.

A slim metal chassis surrounds the screen, while Samsung's Glare Free matte finish is designed to reduce reflections. The combination of a large display, high brightness and reduced glare is intended to make the television suitable for rooms with substantial ambient light as well as dedicated home theaters.

The built-in audio system delivers 70W through a 4.2.2-channel speaker arrangement. Dolby Atmos and Object Tracking Sound+ are included, alongside Q-Symphony for immersive audio.

Connections and accessories cover both wired and wireless use. The listed specifications include:

• Four HDMI 2.0 ports and two USB-A ports.
• Wi-Fi 5, Bluetooth 5.3 and AirPlay 2.
• Ethernet and an optical audio output.
• A SolarCell Remote with USB Type-C charging.
• Samsung Knox protection for data security.

Those features make the television more than a large display panel. Its speakers, software, wireless connections and remote are part of an integrated entertainment system, with the new backlight serving as the main difference from Samsung's more familiar LCD televisions.

AI, voice control and seven years of software upgrades

Samsung's Tizen operating system runs the television's smart features. The company has committed to seven years of free major Tizen OS upgrades, a promise intended to keep the set current with new features and security improvements.

Vision AI adds contextual information about content on the screen, while the Micro RGB AI Engine adjusts picture and sound. The television also adapts to ambient lighting conditions, using a built-in light sensor for automatic brightness adjustment.

Bixby is powered by generative AI, with more conversational and personalized voice interactions among the stated benefits. Google Assistant and Alexa are also included in the feature list, and far-field microphones support voice control.

Samsung Health and a SmartThings Hub bring health and connected home functions to the television. Art Mode displays artwork when the screen is not being used for ordinary viewing, while MultiView allows simultaneous content to appear on the display.

Streaming services and gaming services form part of the broader smart platform. Together, those functions give the 115-inch screen roles beyond watching a single program, including displaying multiple sources, controlling connected devices and showing artwork between viewing sessions.

Gaming tools extend beyond the 144Hz screen

Samsung equips the Micro RGB television with AMD FreeSync Premium Pro and a variable refresh rate reaching 144Hz. These features are designed to help compatible games appear smooth as the pace of the action changes.

AI Auto Game Mode and ALLM are included. ALLM, or automatic low latency mode, switches to settings intended to reduce the delay between a player's action and the response on the screen.

Dynamic Black Equalizer and Mini Map Zoom provide additional controls for game visibility. Super Ultra Wide Game View is also available, while Samsung Gaming Hub brings gaming services into the television's software.

Philips Hue light syncing extends the experience to compatible lighting. The package combines display performance, game settings, service access and room lighting, although the price and physical size keep it in a narrow category of gaming screens.

Hisense offers a close rival, with Sony and TCL preparing entries

Hisense's 116UX TriChroma RGB Mini-LED television is a direct competitor in size and price. Its 116-inch 4K display costs $30,000 in the United States, compared with approximately $32,000 for Samsung's 115-inch model at its South Korean debut.

The Hisense uses individually controlled RGB LEDs for its backlight. Its stated specifications include peak brightness of up to 8,000 nits, coverage of up to 95% of BT.2020, a 165Hz refresh rate and Dolby Vision support. A nit is a unit used to describe screen brightness.

Hisense also includes a 110W 6.2.2-channel speaker system, compared with Samsung's 70W 4.2.2-channel arrangement. Samsung's stated BT.2020 coverage is 100%, five percentage points above the Hisense figure of up to 95%, while Hisense lists the higher refresh rate.

Sony and TCL are preparing their own RGB LED LCD televisions, with Sony's version expected in 2026. The terminology varies: Samsung uses Micro RGB, Hisense uses TriChroma or RGB MiniLED, TCL uses RGB miniLED, and Sony uses RGB LED.

Separate red, green and blue backlights are the common feature behind those names. Each manufacturer is pursuing greater brightness and a wider range of colors through a different implementation of the same broad approach.

The timetable places Samsung's launch within a wider shift in premium LCD development:

• CES 2025: Samsung previewed its Micro RGB technology, drawing attention to its color, detail and image quality.
• By August 20, 2025: Samsung had launched the 115-inch model in South Korea, with a global rollout planned. Hisense had launched its competing 116UX.
• 2026: Sony's RGB LED television is expected to arrive.

Where the benefits meet the limits of LCD

Samsung's main advantages are its stated color coverage, brightness, large screen and more precise backlight control. Those qualities make Micro RGB a potential alternative to both traditional Mini LED televisions and OLED, especially for viewers who want an exceptionally large picture in a room with plenty of light.

OLED televisions currently reach 97 inches, with models of that size costing about $20,000. Samsung's 115-inch screen goes beyond that size, while also entering the territory where home theater buyers might otherwise consider a projector.

The LCD panel still shapes the viewing experience. Halos around bright objects, lighting uniformity problems and less complete blacks remain possible. Micro RGB's more controlled backlight is intended to reduce those weaknesses while retaining advantages in brightness and size.

The price remains another limit. Although approximately $32,000 is far below Samsung's MicroLED price, it puts the television beyond the reach of most consumers. Its size also makes it better suited to a luxury home theater or a commercial installation than to many ordinary living rooms.

Dolby Vision is a further difference between Samsung and its Hisense rival. Samsung instead supports HDR10+, along with HDR10, HLG and HDR10+ Gaming, giving buyers a specific format choice alongside the broader comparisons of color, sound and refresh rate.

Early reactions and the prospect of smaller models

Display specialists and industry analysts have welcomed the wider color range made possible by separate RGB LEDs. Samsung's use of LEDs smaller than 100 micrometers and its precision backlight control have drawn particular attention in comparisons with current Mini LED LCD televisions.

Reviewers who saw the technology at CES 2025 praised its vibrant colors, detail and picture quality. Some also pointed to the continuing difference in black levels between LCD technology and OLED or MicroLED.

An unnamed industry expert discussing the price and performance tradeoffs described the televisions as a new stage in LCD development:

These TVs are unlikely to sell in large numbers due to their price, but they represent the next generation of LCD TVs. While they do not yet match the best OLED TVs in all areas, they have advantages in brightness and size, surpassing the largest OLED TVs, which are 97 inches and cost about $20,000.

Samsung's launch adds momentum to an industry effort already involving Hisense, Sony and TCL. The immediate contest is at the expensive end of the market, where manufacturers can introduce new backlight systems in very large televisions.

Smaller sizes and lower prices are expected as manufacturing improves and production grows. For now, the practical change is a new option for buyers seeking an exceptionally large LCD screen with a broad color range, supported by a substantial package of gaming, audio and smart home features.

Key Points

• Samsung has launched a 115-inch Micro RGB television in South Korea for approximately $32,000, with a global rollout planned.
• Separate red, green and blue LEDs smaller than 100 micrometers illuminate an LCD panel.
• Samsung states 100% BT.2020 color coverage, with VDE certification for its Micro RGB Precision Color system.
• The 4K television supports a variable refresh rate up to 144Hz, HDR10+ and seven years of free major Tizen OS upgrades, but lacks Dolby Vision.
• Hisense's competing 116-inch 116UX costs $30,000 in the United States and lists up to 95% BT.2020 coverage and a 165Hz refresh rate.
• Micro RGB costs much less than Samsung's MicroLED television, while retaining the picture limitations associated with an LCD panel.
• Sony and TCL are preparing similar RGB backlight technologies, with Sony's version expected in 2026.