Xu Muyuyan's Six Reported Properties Put Her Childhood Fame in Focus

Six properties and an audience of 8.67 million

Xu Muyuyan, the daughter of Chinese actor Xu Ke, has attracted attention after reports that her parents transferred six properties to her when she was five. Her father previously displayed six property certificates in a video and described them as gifts for his daughter. Born in early 2019, the child has also built a Douyin audience reported at 8.67 million followers.

Known online as Kaixinjiang, Xu Muyuyan appears in family videos, travel clips and television dramas. Her popularity has brought together three sources of public fascination: a young child's everyday life, her parents' entertainment careers and the wealth associated with an enormous online audience.

The financial details remain partly private. The family has not confirmed whether her earnings paid for the properties or the reported advertising rate of as much as 250,000 yuan per video. Publicly available details do not include the properties' locations, values or transfer records.

Her parents say education and mental health come first. They say they reject most invitations for variety shows and child modeling, allow her to decide whether she wants to appear on camera and want her to enjoy childhood while concentrating on school.

What is known about the property gifts?

Xu Ke's display of six certificates is the central public detail behind the property story. He presented the documents as gifts for his daughter, while accounts of the family have described her as owning six properties from the age of five.

The explanation for how those properties were purchased is less settled. Some online commenters have suggested that her acting and video earnings paid for them. Another published account attributes the purchases to investments her parents made using income from her social media account. The family has left that explanation unconfirmed.

A property can be both a family gift and an investment purchased with earnings. The practical question is whose money funded the purchase and how ownership was arranged. Those details matter because they determine whether the story is primarily about parental wealth, a child's commercial success or a combination of the two.

Without property values, six certificates cannot be translated into a reliable estimate of her wealth. The reported number has nevertheless become a striking symbol of how far her public profile has grown beyond the family videos that first attracted viewers.

How Kaixinjiang became a familiar face

Xu Muyuyan's mother opened her social media account when she was three. Viewers were drawn to her appearance, sweet voice and spontaneous reactions. Her nickname also came with a simple explanation: she chose Kaixinjiang because eating fruit jam made every day happy.

Early videos included a man whose face was hidden. Online users later identified him as Xu Ke, making the discovery of her father's identity part of the account's appeal. Some viewers encountered the daughter before they knew the actor.

The videos often focus on small events rather than performances: returning from school with untidy hair, becoming upset over a difficult mathematics problem, enjoying a present or feeling shy around a favorite celebrity. Humorous exchanges with her parents give the account a continuing family storyline.

Her parents have generally presented her in clothes and situations suited to her age, without routinely using elaborate makeup or adult fashion trends. That approach helps explain why viewers describe the experience as watching a child grow up. The ordinary moments sit alongside a much less ordinary level of public attention.

The family behind the account

Xu Ke was born on July 16, 1990, in Hangzhou, Zhejiang province, and graduated from the Communication University of China. His acting credits include My Amazing Boyfriend, The Prince of Tennis and Warm Meet You. His agency is listed as Youhug Media.

His wife, Chen Jingwan, is described as an artist and a fellow graduate of the Communication University of China. The couple met at university, and she was his first college love. Their relationship reportedly lasted about a decade before they married privately.

On April 27, 2022, Xu Ke publicly acknowledged his marriage and daughter. Xu Muyuyan had been born in 2019, so the announcement introduced an existing family life to his wider audience.

Accounts of the extended family describe professors, military personnel and artists among relatives on both sides. Both parents are reportedly only children. Along with Xu Ke's career, that background places his daughter's fame within a family that already had educational, professional and entertainment connections.

Travel videos reach millions

The family's posts extend well beyond home and school. Trips have included the Maldives, Sydney and Iceland, giving followers a mixture of domestic routines and international holidays.

A video from the Iceland trip reportedly received about 9.6 million likes and 850,000 shares. The account also gained more than 250,000 followers within a week. A European travel video has been described as attracting roughly 10 million likes, placing the family's travel content among its most widely circulated posts.

The Iceland figures show the scale in practical terms. There were roughly 11 likes for every share, using the reported 9.6 million likes and 850,000 shares. Sharing lets a video move beyond its existing followers because viewers pass it to other people.

Travel has also strengthened the contrast at the center of Xu Muyuyan's public image. Viewers see recognizable childhood emotions against settings that include overseas holidays, a reported personal dressing room and playroom, and birthday advertising on screens in a Hangzhou subway station.

What the reported advertising fee means

Xu Muyuyan's advertising fee has been reported at up to 250,000 yuan for a video. That figure has helped drive discussion about whether her online success contributed to the family's property purchases.

An advertising fee is the amount a brand pays for a commercial appearance or promotional post. A fee quoted for one video is different from regular income: total earnings depend on how many paid projects are accepted, the terms of each agreement and the expenses involved in producing and managing the work.

The difference is especially relevant here because her parents say they turn down many opportunities. A large audience can make an account attractive to advertisers, while the family's decisions determine how much commercial work actually reaches the screen.

Likes and shares measure audience activity, while an advertising agreement involves a separate payment. The reported engagement figures explain why brands might be interested in Xu Muyuyan. The family's account of declining offers explains why audience size alone offers an incomplete picture of her working life.

Small television roles add another kind of visibility

Xu Muyuyan has also appeared in television dramas through opportunities connected with her father's work in entertainment. Her parts have generally been described as small guest appearances, including younger versions of female characters.

Roles attributed to her include young Gu Yunsu in 180 Days to Restart, young Xiao Qiao in The Double and young Jian Mingshu in The Best Day of My Life. Another account lists four television appearances and describes them as guest parts with limited screen time.

Those brief roles fit alongside, rather than replace, the family videos that built her audience. A television appearance puts her within a scripted production, where a character, costume and scene are planned. Her social media presence depends more heavily on viewers recognizing her personality across repeated glimpses of family life.

Xu Ke's industry connections give his daughter access to acting opportunities at a young age. Her parents say they are selective about accepting work, presenting television as something she can try while school remains the priority.

The dates behind a fast rise

Xu Muyuyan's story has unfolded over several years, from a private birth to an online audience numbering in the millions. The main milestones help explain why accounts describe her at different ages.

• Early 2019: Xu Muyuyan was born to Xu Ke and Chen Jingwan.
• At age three: Her mother opened her social media account, and family videos began drawing attention.
• April 27, 2022: Xu Ke publicly acknowledged his marriage and daughter.
• At age five: Her parents reportedly transferred six properties to her; Xu Ke displayed six property certificates as gifts.
• Later coverage describing her as seven: Her account was reported to have 8.67 million followers, with travel videos attracting millions of likes.

The April 2022 announcement was a public disclosure of her birth in 2019. Keeping those dates separate helps make sense of the family's timeline and her early appearance online.

Where her parents say they draw the line

Xu Ke and Chen Jingwan say their daughter's willingness to participate guides filming. They have said that she can choose whether to appear and that they will stop posting about her if she no longer wants to be shown, particularly as she grows older.

The family also says it declines most variety show and child modeling invitations. In concrete terms, that means passing up some opportunities that could bring more exposure and income in order to protect time for school and ordinary childhood activities.

For Xu Muyuyan, the balance involves several overlapping roles: pupil, daughter, occasional actress and the central figure in an account followed by millions. The same everyday moments that make her appealing to viewers also make her personal life part of a public stream of content.

Her parents' stated approach places the decision to continue on her changing wishes. As school becomes a larger part of her life, the practical measure of that approach will be how filming, travel and acting fit around her education and her own interest in participating.

Key Points

• Xu Muyuyan, born in early 2019, reportedly received six properties from her parents at age five.
• Her father, actor Xu Ke, displayed six property certificates in a video and called them gifts for his daughter.
• Her Douyin account has a reported 8.67 million followers, with an Iceland video receiving about 9.6 million likes and 850,000 shares.
• The family has not confirmed claims that her earnings funded the properties or that advertising fees reach 250,000 yuan per video.
• She has appeared in small television roles alongside her family video appearances.
• Her parents say school, mental health and her willingness to be filmed take priority over commercial opportunities.