One Piece Base Shop to Open in Shinjuku With 800 Products and Interactive Fan Experiences

A whole floor for the Straw Hat Crew

One Piece fans will have a new destination in Tokyo on Friday, December 5, 2025, when the franchise's official flagship store opens across the entire fourth floor of the Shinjuku Marui Main Building. The One Piece Base Shop will occupy 1,185 square meters, about 12,750 square feet, with roughly 800 products at launch. Around 500 will initially be exclusive to the location.

The shop brings together merchandise from Eiichiro Oda's manga, its anime adaptation and the live action series. Alongside figures, clothing and collectibles, visitors will find custom T shirt printing, parts for building their own display pieces, crane games and a giant capsule machine. A space showing animation around visitors in 360 degrees adds a viewing experience to the retail floor.

Shinjuku's new fan hub is designed around exploration. A sea blue interior and zones inspired by islands visited by Monkey D. Luffy and the Straw Hat Crew turn the floor into a route through familiar parts of the story. Even the shopping baskets follow the theme, with designs modeled on the Thousand Sunny ship.

As of November 28, the opening is one week away. Entry during the initial period will require a lottery based advance reservation through the official One Piece Base app, after visitors register a Base Crew account. Successful applicants will receive a time slot.

The combination gives the store two roles: a place to buy goods and a place to spend time inside the world of One Piece. For collectors, the draw includes hundreds of exclusive products. For families and friends, the creative corners, games, displays and photo spots provide several ways to share a visit.

Where the flagship will open

The One Piece Base Shop's address is 3-30-13 Shinjuku, Shinjuku Ward, Tokyo, on the fourth floor of the Shinjuku Marui Main Building. The building is also known locally as Marui Honkan. Scheduled opening hours at launch are 11:00 to 20:00, although hours may be adjusted during busy periods.

Shinjuku is one of Tokyo's busiest districts, with access from JR lines and private railways. The shop is close to major stations and tourist routes, with restaurants and entertainment nearby. That setting makes it a possible stop for local fans and travelers fitting several activities into a day in Tokyo.

The 1,185 square meter floor provides room for separate merchandise areas, interactive corners and photo opportunities. It also allows the store to include its 360 degrees animation space alongside large product displays, with a layout intended to avoid tight aisles.

The announced opening arrangements have three main stages:

• November 28, 2025: The flagship is preparing to open, with its location, launch lineup and initial reservation system announced.
• Before a visit during the opening period: Fans register a Base Crew account and apply through the official app for a lottery based entry slot.
• December 5, 2025: The store is scheduled to welcome the public, with launch hours of 11:00 to 20:00.

Hundreds of products, many exclusive

Around 800 products will be available at opening, including roughly 500 developed exclusively for the shop. Those figures mean about five out of every eight launch items, approximately 62.5 percent, will initially be exclusive to this location. The concentration of goods available there gives collectors a substantial reason to visit in person.

The catalog stretches across the manga, anime and live action versions of One Piece. It includes new character figures, classic Straw Hat Crew figures, model ships, apparel, accessories, cards, stationery, capsule toys, seasonal goods and everyday items. Lifestyle products will also refer to places across the Grand Line, the sea route central to the crew's adventures.

An extra large plush version of the Going Merry is one of the standout launch items. The selection also includes plush products with detailed designs, while goods tied to particular story arcs and characters give fans opportunities to look beyond the best known members of the crew.

Eiichiro Oda's art style and humor run through the planned range. Bringing designs from three versions of the franchise into one store also puts products together that shoppers might otherwise encounter in separate locations.

Collectors can expect to search for opening day exclusives, rare figures and limited plush items linked to ships, characters and key arcs. The company also plans frequent product releases across the manga, anime and live action ranges, giving returning visitors new goods to seek out.

Islands, ships and animation surround visitors

The store's island inspired zones connect its layout to the journeys of Luffy and his crew. Instead of presenting the merchandise as a single undivided collection, the themed areas highlight different arcs from across the series.

The deep blue interior evokes the ocean, while the Thousand Sunny shopping baskets carry that idea into a practical part of the visit. Photo spots and displays throughout the floor are intended to reward a slow walk, another circuit of the shop and a later return.

The dedicated animation area surrounds visitors with One Piece imagery on all sides. Its 360 degrees presentation brings scenes from the series into the store, adding a shared media experience alongside shopping and making activities.

The official website describes the shop as a destination where visiting is itself part of the attraction, with discoveries intended to bring fans back. It presents that ambition in these words:

A new holy ground for all One Piece fans is about to be born, filled with discoveries every time you visit.

The layout supports that approach by allowing visitors to choose what to seek first. Someone looking for a particular character can head toward relevant products, while a group interested in games or photographs can begin with those areas and continue through the displays afterward.

Make a shirt, build a display, play a game

The One Piece Original T Shirt Print corner will let visitors choose from more than 400 characters and print a custom design in the shop. For a fan whose favorite character receives less attention than the main crew, that selection provides another way to find something personal.

The One Piece Decoration Stand offers a different making activity. Visitors combine parts to build a display piece suited to a favorite crew member or scene. Both creative corners allow shoppers to leave with an item shaped by their own choices.

The One Piece Play Grove adds games to the floor, including crane games and a giant capsule machine inspired by the Sabaody Archipelago. Capsule toys are small items dispensed by a machine, making the machine itself part of the themed experience as well as a way to obtain merchandise.

Families can combine those activities with photo spots and displays showing the humor and heart of Oda's world. Friends may choose to make different shirts or display pieces before meeting again at the animation area. The variety is intended to make the visit a small adventure, with several things to do beyond selecting products from shelves.

How the opening reservations will work

Fans planning an early visit will need to use the official One Piece Base app and register a Base Crew account. During the opening period, entry will be regulated through a lottery based reservation system. Applicants selected in the lottery will receive an entry window.

The time slots are intended to manage congestion, keep aisles moving and give visitors room to explore activities such as printing and games. A lottery means applicants seek a place through a selection process, rather than simply arriving at the door and expecting immediate admission.

Reservation windows and full instructions will appear on the official site. Specific application dates are not given here, so visitors should check the app and website close to their planned trip. Reservation arrangements and daily hours may change during busy periods, with entry expected to become less restrictive as crowds settle.

Opening demand is expected to be high. Early account registration, a time slot that fits the day's schedule and a reminder to check the result notice are practical steps for visitors hoping to attend during the first phase.

Planning a visit around the busiest areas

A short wishlist can help visitors decide where to go first, especially when store exclusive products are the main reason for the trip. Popular exclusives are expected to sell out early each day, so the opening guidance favors arriving near the beginning of an assigned entry window.

Visitors should also check for any purchase limits on sought after items and follow staff directions. The floor's size and separate zones are intended to support steady movement, although photo spots and game corners may develop short queues.

A practical route is to begin with priority merchandise, continue to the creative corners and animation space, then make a final pass through the displays for any restocked items. The best order will depend on whether the visit centers on collecting, making something or spending time with companions.

Payment and transport deserve some planning too. Bringing a payment card and a cash backup can help if card processing encounters problems or heavy demand. Visitors buying bulky goods should think about how to carry them and consider shipping if they plan a large haul.

A reserved entry window helps organize access, while the range of activities gives each visitor choices about how to use the time. Checking the latest rules before setting out is especially useful during the launch period, when demand and operating arrangements may change.

Why the store combines shopping with experiences

Bandai Namco's group companies are working together inside the flagship, bringing products from businesses involved in toys, figures, capsule products and collectibles onto one floor. The store also combines merchandise lines connected to different screen and print versions of One Piece.

One Piece merchandise brought in close to 140 billion yen in the fiscal year that ended in March 2025. A fiscal year is the annual period a business uses to measure its finances. The figure points to substantial demand for the franchise's goods, even while Dragon Ball and Gundam maintain strong positions.

Japan's market for dedicated fans, often described as otaku, was estimated at more than 1 trillion yen in fiscal 2024. Retailers and landlords have taken notice of customers whose attachment to a series or character can matter more to them than price.

The Base Shop fits a wider move toward retail that gives fans things to do as well as things to buy. Exclusive merchandise, custom making corners and playful areas create reasons to visit a physical location instead of ordering from home. Themed outlets for Godzilla and JoJo's Bizarre Adventure in Shibuya have also shown how content available at a particular location can attract steady foot traffic.

The new flagship applies that approach in central Shinjuku, where transport connections can help bring in both residents and travelers. Frequent product releases are intended to add reasons for another visit after the opening lineup.

A Tokyo destination for a worldwide audience

One Piece began in 1997 in Weekly Shonen Jump and has become one of the most successful manga series in history. More than 510 million copies of its collected manga volumes, known as tankobon, have been printed worldwide.

The anime brought the Straw Hat Crew to an international television audience. The live action adaptation has drawn additional viewers, including people who may now be discovering the manga for the first time. A store carrying goods from all three versions can serve longtime collectors and newer fans in the same place.

Visitors from abroad often include locations connected to a favorite series in their travel plans. The Shinjuku store is designed to fit that habit, combining detailed world building, accessible transport, long retail hours and several activities for someone with only one day in Tokyo.

Hiroshi Kawasaki, president of Bandai Namco Experience Inc., said he expects the shop to become a starting point for new forms of interaction with the franchise. Describing its role in Shinjuku, he said:

I expect this shop will become a base for spreading new interactive experiences from Shinjuku.

The planned combination of making, playing, viewing and collecting gives that ambition a concrete shape. At opening, the immediate test will be how visitors use the space, with reservations organizing access and roughly 500 exclusive products providing a strong draw.

Key Points

• The One Piece Base Shop is scheduled to open on Friday, December 5, 2025.
• It occupies the entire fourth floor of the Shinjuku Marui Main Building at 3-30-13 Shinjuku, Tokyo.
• The floor covers 1,185 square meters, about 12,750 square feet.
• The launch range includes around 800 products, with roughly 500 initially exclusive to the location.
• Scheduled launch hours are 11:00 to 20:00, subject to adjustments during busy periods.
• Opening entry requires a lottery based reservation through the official app and a Base Crew account.
• Activities include T shirt printing with more than 400 character choices, buildable displays, crane games and a giant capsule machine.
• A sea blue interior, island themed zones and a 360 degrees animation area connect the shop to the series.
• An extra large Going Merry plush is among the highlighted launch products.
• Visitors should check official updates for reservation windows, entry rules and changes to hours.