A vocal showcase reaches 100 million views
BABYMONSTER's DESERVE music video passed 100 million YouTube views at approximately 1:57 a.m. Korean time on November 4, 2026, according to YG Entertainment. The milestone arrived about 11 days and 13 hours after its October 23 release, beating the roughly 14 days taken by CHOOM earlier in the year.
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The achievement comes as the group continues its second world tour, with three Hong Kong concerts scheduled for January 8 to 10, 2027, at AsiaWorld-Arena. The highest ticket price reported for the Hong Kong dates is HK$2,299.
DESERVE reaches that audience with a different sound from the powerful beats and dance performances associated with much of BABYMONSTER's catalogue. Released as a digital single, the pop ballad puts the members' voices, high notes and harmonies at the centre of the song.
The release features six of the group's seven members. Main vocalist Rami has suspended activities since May 2025 for health reasons. Her absence is particularly relevant to a release built around singing, although the remaining members carry its vocal passages and emotional climaxes.
How much faster was DESERVE?
YG Entertainment's milestone places DESERVE at 100 million views less than 12 days after its release at 1 p.m. Korean time on October 23. The approximately 11 days and 13 hours is often shortened to about 11 days or 11 and a half days.
CHOOM had taken around 14 days to reach the same total. Using those figures, DESERVE arrived roughly two and a half days sooner, reducing the wait by about 18%. It is BABYMONSTER's fastest release of 2026 to reach the threshold, and has also been described as the fastest music video by a K-pop group released that year to do so.
The milestone adds another large audience figure to a channel that has about 13.5 million subscribers and more than 10 billion cumulative views. Those totals measure different things: subscribers are accounts following the channel, while views count plays across its videos, including repeat viewing.
A ballad changes the musical focus
DESERVE uses lyrical synthesizer melodies and a nostalgic mood to tell a story about memories of a past relationship and wishing happiness for someone who was once close. Its emotional direction gives the singers room to build phrases, reach higher notes and add individual vocal touches.
The music video follows that approach through cinematic images and the members' emotional acting. Fireworks accompany its climax, while a group dance sequence appears near the end. Dance remains part of the presentation, but singing carries more of the song's weight than in the group's more forceful releases.
BABYMONSTER first performed DESERVE live on a music show on October 24, one day after the digital single and video arrived. That quick move from a recorded release to a live television stage gave audiences another setting in which to hear the vocal arrangement.
The single followed SUGAR HONEY ICE TEA, released in June, by about four months. Together, the releases show how the group's 2026 schedule has combined new recordings, music videos and concert activity rather than concentrating on the tour alone.
The milestones behind the channel totals
BABYMONSTER's channel now has 19 videos with at least 100 million views. The figure covers videos on the channel, while a tally of official music videos puts DESERVE at the group's 14th release to reach the mark. One published tally also labels the total of 19 as music videos, so the category attached to the number varies.
The list identifying DESERVE as the 14th official music video includes BATTER UP, Stuck In The Middle, SHEESH, FOREVER, DRIP, CLIK CLAK, HOT SAUCE, WE GO UP, Really Like You, PSYCHO, CHOOM, SUGAR HONEY ICE TEA and I LIKE IT.
The group formally debuted in April 2024. Its official YouTube channel reached 10 million subscribers about one year and five months after that debut, setting what was then the fastest pace for a K-pop girl group. The current total of around 13.5 million is approximately 3.5 million above that earlier milestone, an increase of about 35%.
That growth gives the new single a substantial existing audience. The speed of DESERVE's rise also shows how quickly viewing can accumulate when a new release reaches an already large subscriber base.
Spotify adds another measure of reach
BABYMONSTER passed 9 million Spotify followers in September 2026 and was described as the fastest group from K-pop's fifth generation to reach that level. The generation label is an industry shorthand used to group acts from a similar debut period.
Seven of the group's songs have each exceeded 100 million Spotify streams, including BATTER UP, SHEESH and DRIP. Streams across its songs are approaching 3 billion, giving the group a substantial listening audience alongside its YouTube following.
Spotify followers, song streams and YouTube subscribers each describe a different audience activity. Following an artist records an account's choice to keep up with that artist; streaming records plays of individual recordings. For BABYMONSTER, the figures show listeners engaging with several songs as well as watching the latest video.
From HELLO MONSTERS to CHOOM
BABYMONSTER's first world tour, HELLO MONSTERS, visited 20 cities for 32 performances in 2025 and attracted about 300,000 attendees. Hong Kong was among its stops.
That attendance works out to roughly 9,375 people per performance when the total is divided by 32. Individual venues and concert audiences varied, but the calculation gives a sense of the scale of the first tour.
The second tour, titled 2026-27 BABYMONSTER WORLD TOUR [CHOOM], is described as covering 31 performances in 18 cities across five continents. Compared with the first tour's figures, that schedule contains one fewer performance and two fewer cities, while extending the group's concert itinerary across five continents.
The next scheduled resumption is in Bangkok on the Saturday following the November 4 milestone announcement. Four more Asian cities and three cities in Oceania are also planned, with further stops to be announced. The published itinerary therefore remains open to additions.
What Hong Kong audiences can expect
Hong Kong's three concerts are scheduled for January 8, 9 and 10, 2027, at AsiaWorld-Arena. The consecutive dates give audiences three opportunities to attend during the same stop, following the city's inclusion in HELLO MONSTERS.
The highest reported ticket price is HK$2,299. A complete price list, ticket sale dates, details of what the highest price includes and the lineup for the Hong Kong performances have not been specified in the announcements described here.
DESERVE arrives a little over two months before those shows. Its release expands the group's repertoire during the tour, adding a song focused on vocals alongside the material associated with its dance performances. The Hong Kong set list has not been announced.
The dates connecting the release and tour
BABYMONSTER's latest milestone sits within a longer sequence of debut, touring and audience growth. The key dates show how the new single connects to the group's concert schedule:
- April 2024: BABYMONSTER formally debuts.
- May 2025: Rami suspends activities for health reasons.
- 2025: HELLO MONSTERS draws about 300,000 attendees across 32 performances in 20 cities.
- September 2026: The group passes 9 million Spotify followers.
- October 23, 2026: DESERVE is released at 1 p.m. Korean time.
- October 24, 2026: The group first performs DESERVE live on a music show.
- November 4, 2026: The video passes 100 million views at approximately 1:57 a.m. Korean time.
- January 8 to 10, 2027: Three CHOOM tour concerts are scheduled at Hong Kong's AsiaWorld-Arena.
The immediate development is a faster viewing milestone for a song that shifts attention toward the members' singing. The next scheduled Hong Kong appearance will bring the group back to a city already included in its first world tour.
Key Points
- YG Entertainment says DESERVE passed 100 million YouTube views on November 4, about 11 days and 13 hours after release.
- The video reached the mark roughly two and a half days faster than CHOOM.
- The pop ballad features six members, with Rami absent from activities for health reasons since May 2025.
- BABYMONSTER's YouTube channel has about 13.5 million subscribers and more than 10 billion total views.
- The CHOOM world tour is described as spanning 31 performances in 18 cities across five continents, with further stops to be announced.
- Hong Kong concerts are scheduled for January 8 to 10, 2027, at AsiaWorld-Arena, with a highest reported ticket price of HK$2,299.
