A Five Year Festival Plan for Chonburi
Thailand has secured an agreement to host Tomorrowland from 2026 to 2030, with the first edition scheduled for December 2026 at Wisdom Valley in Chonburi, just outside Pattaya. The plan brings the electronic dance music festival to Asia for its first full scale edition and gives Thailand a recurring international event around which to build tourism and business opportunities.
Contents
- A Five Year Festival Plan for Chonburi
- Why Wisdom Valley Was Chosen
- What Tomorrowland Brings to Asia
- The Economic Forecast and Who Could Benefit
- Three Days of Music Each December
- Thai Culture at the Centre of the Plan
- An Event Academy for Thai Professionals
- Roads, Safety and Nearby Communities
- Thailand's Wider Push for International Events
- At a Glance
The government has approved a budget of 2 billion baht, about $62 million, to support the festival's launch and operations through 2030. Most financing is expected to come from private investors. Across the five years, the festival is expected to attract more than a million visitors and generate more than 12 billion baht in economic activity.
As of August 29, 2025, the inaugural festival remains more than a year away. The plan calls for three days of music each December, combining international electronic music artists with Thai performers, food and cultural presentations. Electronic dance music, commonly shortened to EDM, is the genre at the centre of Tomorrowland's global identity.
For Thailand, the agreement is a tourism initiative as much as a concert programme. Hotels, transport operators, restaurants, shops and event businesses are expected to benefit from visitors arriving for the festival. Thai creative workers will also have opportunities to collaborate with the international team responsible for its production.
The ambition is to establish a recognisable international festival with a Thai identity. Government officials want the country's culture to appear throughout the experience, including performances, stage design, food and work with nearby communities. The festival is also intended to attract a younger international audience and strengthen Thailand's position as a destination for major events.
Why Wisdom Valley Was Chosen
Chonburi was selected after years of negotiations and planning. The province lies within Thailand's Eastern Economic Corridor and offers large event spaces, established infrastructure and access to three major airports: U-Tapao, Suvarnabhumi and Don Mueang.
Wisdom Valley, in Bang Lamung District, covers an area described as between 99 and 138 acres. Its space and accessibility made it the chosen venue for Tomorrowland's elaborate stages and immersive experiences, which combine music with detailed scenery and storytelling.
Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand, said the biggest challenge was finding a location that met Tomorrowland's world class standards. The selection needed to account for both the size of the audience and the demands of the festival's production.
The surrounding region has more than 3,500 hotels and 66,000 rooms. Reliable utilities and healthcare facilities meeting international standards are also part of the infrastructure expected to support visitors. Those resources give organisers a substantial accommodation and service base near the venue.
The organisers are VR One World (Thailand), a joint venture between Thai company One Asia Ventures Co., Ltd. and Belgium based Tomorrowland International. They will work with local authorities and communities to coordinate the event and include Thai culture in the visitor experience.
What Tomorrowland Brings to Asia
Tomorrowland began in 2005 in Boom, Belgium, and has grown into one of the world's most celebrated electronic dance music festivals. Its Belgian event attracts hundreds of thousands of fans from more than 200 countries each year.
The festival is known for fantastical stage designs, immersive storytelling and leading international DJs. Its identity rests on a combination of music and elaborate production, making the setting itself part of the experience. Its social media following exceeds 5.5 million.
Tomorrowland has already taken its brand beyond Belgium. Previous international editions include TomorrowWorld in Atlanta in the United States, Tomorrowland Brazil and Tomorrowland Winter in France. Thailand is set to become its first full scale festival destination in Asia.
A smaller indoor Tomorrowland experience in Shanghai, China, is scheduled for November 2025. That event forms part of the brand's smaller experimental activities in Asia before the planned Thai festival in December 2026.
The Belgian flagship also provides an example of the festival's economic reach. Recent editions have contributed nearly €300 million to the local economy and employed thousands of people. Thailand's plan seeks similar types of benefits through visitor spending, event work and recurring business for surrounding communities.
The Economic Forecast and Who Could Benefit
Thailand's festival plan projects more than 12 billion baht, described as over $350 million, in economic activity across five years. Estimates that include indirect benefits put the figure as high as 21 billion baht, described as about $483 million.
Economic activity includes money spent around an event, rather than ticket sales alone. A visitor may pay for accommodation, airport transfers, meals and shopping as well as admission. Indirect benefits include business generated beyond those immediate purchases, extending the effects through the local economy.
The difference between the two forecasts is therefore connected to how broadly the benefits are counted. Both figures are projections for the festival's five year presence, while the 2 billion baht budget concerns support for launching and operating it through 2030.
Businesses expected to benefit include:
- Hotels and other accommodation providers in Chonburi and nearby cities.
- Transport services, including airlines, taxis and buses.
- Food and beverage businesses, from street food vendors to restaurants serving the luxury market.
- Retail businesses and local markets.
- Event production, security and logistics companies.
The expected influx of international visitors could support thousands of temporary and permanent jobs. Event workers would also gain experience by collaborating with international organisers, adding practical skills alongside the immediate income from festival work.
More than a million visitors over five years would represent an average of more than 200,000 annually. The recurring schedule is central to the economic plan: businesses would have an event to prepare for each year, rather than a single festival followed by an uncertain return.
Tourism already accounts for about 12 to 15 percent of Thailand's gross domestic product, the value of goods and services produced in the economy. Tomorrowland is part of an effort to revitalise that sector and broaden the reasons international travellers choose Thailand.
Three Days of Music Each December
Tomorrowland Thailand is planned as a three day festival each December from 2026 through 2030. Organisers intend to bring the elaborate stages, immersive performances and international electronic music programme associated with the Belgian event, while including distinctly Thai elements.
The artist lineup for 2026 has not yet been announced. Potential appearances discussed in the festival plans include performers who regularly headline Tomorrowland Belgium: Martin Garrix, Swedish House Mafia, Eric Prydz, Afrojack, Steve Aoki, Amelie Lens, Armin van Buuren, Axwell, Nervo and Alok. Their participation remains an expectation ahead of the official lineup announcement.
Thai artists and performers are also expected to take part. Traditional cultural presentations and culinary experiences are planned alongside the music, giving local talent and food businesses a place within the festival programme.
Expected ticket prices start at 7,500 baht, about $215, for a pass covering one day. A pass covering all three days is expected to cost 18,000 baht, about $530, while VIP packages are expected to start at 25,000 baht, about $730.
Official ticket sales and detailed schedules will be announced closer to the event. The December timing places the festival in Thailand's peak tourist season, when favourable weather and established travel demand are expected to help attract international arrivals.
The planned sequence runs from a smaller Asian experience in 2025 to a recurring Thai festival:
- November 2025: An indoor Tomorrowland experience is scheduled in Shanghai, China.
- December 2026: The first full scale Asian edition is planned at Wisdom Valley in Chonburi.
- December 2027 to December 2030: Further Thai editions are planned under the five year agreement.
Thai Culture at the Centre of the Plan
Prime Minister Paetongtarn Shinawatra has presented Tomorrowland as part of Thailand's soft power policy. Soft power means using a country's culture and appeal to attract interest and build influence. In this plan, music, food, art and hospitality are intended to support economic growth and strengthen Thailand's global reputation.
Paetongtarn said the government's priority was to maximise the benefits for Thai citizens and create opportunities in the creative sector:
This is about maximizing benefits for Thai citizens. The soft power policy is advancing steadily and sustainably. Tomorrowland in Thailand represents new opportunities, a new economy, new income streams, and new pathways for Thais in the creative sector.
Paetongtarn and the Tourism Authority of Thailand have pledged to weave Thai culture into the festival, from stage design and performances to food and community engagement. Their stated aim is an event that showcases Thai creativity, talent and innovation while retaining Tomorrowland's international identity.
Local participation is intended to make the festival more than an imported entertainment brand. Thai artists, suppliers and communities would contribute to what visitors see, hear and eat, and would share in the business created around the event.
The government also expects those connections to encourage future collaborations. A recurring festival gives Thai performers and businesses repeated opportunities to work with an international production team and reach audiences arriving from abroad.
An Event Academy for Thai Professionals
Tomorrowland Thailand plans to introduce an Event Academy for Thai entrepreneurs and professionals. Its purpose is to develop the skills needed to organise major music and entertainment events.
The academy is part of the commitment to transfer knowledge to Thailand's creative sector. Knowledge transfer means people gaining methods and practical experience from others who already carry out the work. Here, Thai workers would learn through collaboration with international event organisers.
The initiative connects the festival's immediate operations with a longer ambition for the local industry. Thailand would host the event while also building a pool of people better equipped to plan and deliver major productions.
Temporary and permanent employment, business opportunities and professional training are all part of the expected benefits. The academy gives a specific form to the government's promise that Thai creative workers should gain from Tomorrowland's presence.
Roads, Safety and Nearby Communities
Wisdom Valley's location near Pattaya and access to major airports are advantages, but an event of this size still requires substantial preparation. Organisers, the Tourism Authority of Thailand and local authorities are investing in infrastructure upgrades, transport planning and security measures.
Preparations include improving road access, expanding accommodation options and upgrading utilities. The work is intended to support the movement and needs of festival visitors while allowing the venue to handle Tomorrowland's production requirements.
Local communities are involved in discussions about noise, traffic and environmental effects. Organisers are working with them on responsible event management and sustainability, bringing the surrounding area into preparations rather than focusing only on the festival grounds.
Government agencies, including the Ministry of Public Health and the Eastern Economic Corridor, are taking part in planning. Health and safety arrangements are intended to meet international benchmarks, supported by the region's established healthcare facilities.
Coordination between public agencies and private organisers is being presented as a model for future major events in Thailand. The practical work spans transport, utilities, health, security and community relations, all of which affect the experience of visitors and people living nearby.
The same preparations matter to local businesses. Hotels and restaurants need access to customers, transport operators need workable routes, and event companies need reliable services at the venue. The expected economic benefits depend on those operations functioning together during the festival.
Thailand's Wider Push for International Events
Tomorrowland joins a wider effort to attract international festival brands to Thailand. The country has hosted editions of Summer Sonic, Rolling Loud and EDC, or Electric Daisy Carnival, while more global brands are considering the market.
The government wants major events to diversify tourism, reduce dependence on traditional visitor markets and support recovery following the global pandemic. Music festivals give travellers another reason to visit, alongside Thailand's established tourism attractions.
Tourism Minister Sorawong Thienthong has highlighted Tomorrowland's strategic importance, saying the festival is expected to attract travellers who spend more and support the economy through tourism. The initiative comes as Thailand seeks to offset a decline in Chinese visitors.
The festival's international audience is central to that effort. Fans travelling for Tomorrowland could create demand across accommodation, transport, food and retail, while a younger audience would broaden the country's visitor base.
Thailand also hopes a successful Tomorrowland programme will encourage other major festivals, sports competitions and international conventions. The government sees a recurring event of this scale as a way to strengthen the country's reputation for hosting complex international gatherings.
The expected effects extend beyond the music programme to urban development, creative industries and Thailand's global image. Those ambitions depend on delivering the planned festival and connecting its visitors and spending with Thai workers, businesses and communities.
The immediate focus remains the first edition in December 2026. Wisdom Valley has been selected, the five year hosting plan is in place, and preparations cover the venue, surrounding infrastructure and cultural programme. The next public details will include official ticket sales, the artist lineup and the festival schedule.
At a Glance
- Thailand plans to host Asia's first full scale Tomorrowland festival at Wisdom Valley in Chonburi in December 2026.
- The agreement covers annual editions lasting three days each December from 2026 through 2030.
- The government has approved a 2 billion baht budget, about $62 million, with most financing expected from private investors.
- The festival is expected to attract more than a million visitors across five years and generate more than 12 billion baht in economic activity.
- Estimates including indirect benefits put the economic activity as high as 21 billion baht.
- Expected ticket prices start at 7,500 baht for one day, 18,000 baht for three days and 25,000 baht for VIP packages.
- Thai artists, food and cultural presentations are planned, along with an Event Academy for local entrepreneurs and professionals.
- The 2026 lineup, official ticket sales and detailed schedules are still to be announced.






